TripleLift opens offices in London, hires two key industry vets in EMEA

Nov 04, 2015, 21:40 ET from TripleLift

LONDON, Nov. 4, 2015 /PRNewswire/ -- TripleLift, the leading US native programmatic technology company, today announced it has expanded its global footprint with the hiring of two industry leaders and the opening of a new office in London.

John Stoneman joins the company as General Manager, Europe and brings with him more than two decades of digital experience. The industry veteran was part of the original MSN UK launch team, has worked for Nokia and InMobi and most recently led five European offices across the region as PubMatic's VP of EMEA.

Joining John in the London office is George Head who has more than 10 years of advertising technology experience and will be working closely with the publisher community as the leader of TripleLift's Business Development efforts for EMEA. Previously, Head led sales efforts in EMEA for Polar and was responsible for building Criteo's UK publisher strategy. He has also held positions at TradeDoubler and Blue Latitude.

Since its founding in 2012, TripleLift has grown more the 533 percent YOY and has partnerships with more than 1,500 premium publishers including Conde Nast, The Atlantic and Hearst Newspapers. The addition of key leaders in the UK is setting the foundation for expanding its growth internationally.

Eric Berry, CEO and Co-Founder of TripleLift said, "We are seeing strong demand for consumer friendly, native ad experiences in Europe.  John and George have the experience and proven track record to expand on our offering and success globally."

Stoneman said, "I am delighted to help TripleLift expand its offering to EMEA. Having watched the evolution of digital advertising over the last decade, I am thrilled to be a part of a company that is working to improve online advertising by building technology that creates a positive ad experience for publishers, advertisers and consumers alike."

Head added, "TripleLift is uniquely positioned to take programmatic advertising to the next level. Through proprietary Computer Vision technology brands can take simple assets like an image, logo and text and instantly transform them into thousands of ads that are perfectly formatted to match the look and feel of each publisher's website."

About TripleLift
TripleLift is the programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift's technology to create a new revenue stream through monetizing their in-feed inventory. For more information about TripleLift, please visit

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SOURCE TripleLift