TROLLI® DISRUPTS THE FROZEN AISLE WITH THE DEBUT OF TROLLI® GUMMI POPS NATIONWIDE

The iconic candy brand brings its signature gummi texture and bold flavors to the frozen novelty category

LE MARS, Iowa, April 7, 2025  /PRNewswire/ -- Wells Enterprises, in collaboration with Ferrara Candy Company and Trolli®, is breaking innovation boundaries once again by launching new frozen Trolli Gummi Pops. The daring sour gummi brand, known for its dual neon colors, bold flavors, and soft and chewy texture, has invaded freezer aisles nationwide with these unexpectedly thrilling frozen treats.

Trolli Gummi Pops offer the brand's signature soft and chewy gummi texture that fans know and love in a one-of-a-kind frozen treat, available in two unique sour flavor combinations. Each pop features dual-tone neon colors and unique two-in-one flavor combinations, like Cherry Lemon and Grape Strawberry, delivering the unique sensory experience Trolli lovers crave.

The launch comes on the heels of a major milestone for the brand—Trolli Gummi Pop now holds both the #1 and #2 top-selling new SKUs in the frozen handheld treats segment*, cementing its status as one of the most disruptive forces in the category. That momentum is propelling the excitement behind Trolli Gummi Pops and amplifying demand from fans who crave the unexpected in the freezer aisle.

"We've taken what fans love about Trolli – the vibrant dual colors, unique texture and flavor combinations – and reimagined them in an innovative frozen format that's truly the first ever of its kind," said Isabella Chia, Chief Marketing Officer at Wells. "Our team worked tirelessly to perfect that signature soft, gummi Trolli texture in a frozen treat. Trolli Gummi Pops represent our commitment to delivering unexpected sensory experiences that surprise and delight consumers looking for something beyond traditional frozen treats."

From lively hangouts with friends, or simply gaming from the comfort of your couch, Trolli Gummi Pops are the ultimate frozen treat for any occasion or gathering. The new product delivers a unique frozen novelty experience, featuring delicious flavors and a gummi, frozen texture with neon-brite colors. 

"Our Trolli brand is always about pushing the boundaries. And with the new Trolli Gummi Pop, that push is outside of the candy aisle, offering a completely new and unexpected way for Trolli consumers to experience the sour-brite profile they love…now in a frozen gummy form," said Greg Guidotti, Chief Marketing Officer at Ferrara.

Trolli Gummi Pops are available in two formats:

• Multi-pack boxes containing 10 Trolli Gummi Pops (SRP $5.99)
• One-count Trolli Gummi Pops (SRP $2.99)

Trolli Gummi Pops are available in the frozen treat section at major retailers nationwide, including Walmart, grocery chains, and convenience stores like 7-Eleven. Distribution will continue to expand throughout April and beyond, ensuring these colorful frozen treats are readily available just as temperatures begin to rise.

For more information about Trolli Gummi Pops or to find a retailer near you, visit TrolliGummiPops.com.

*Source: Nielsen Scan Market (POS), Total U.S. xAOC, Week Ending 3-15-25; New SKU= launched 10/12/24 or later

About Trolli®
Trolli® has been at the helm of the beloved gummi worm candy craze for decades, having invented the now famous gummi worms more than 30 years ago. Trolli is led by breakthrough innovations, like Sour Electric Crawlers™, Sour Bursting Crawlers™ and Sour Brite Squad™, and includes its classic Sour Brite Crawlers®, Sour Brite Crawlers® Very Berry, Sour Brite Octopus®, Peachie O's®, and more. The brand continues to resonate with consumers through thrilling campaigns and partnerships, like a recent collaboration with Elgato. To learn more about Trolli, visit trolli.com, or follow along on TikTok and Instagram. 

About Ferrara®
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,500 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach's®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million U.S. households annually and popular Dori products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held, Ferrero-related company.

Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-. 

About Wells Enterprises® 
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location.  Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

Learn more at www.wellsenterprisesinc.com or www.linkedin.com/company/wells-enterprises.

Media Contacts:
Paige Preusse, [email protected]
Yeni Gonzalez, [email protected]
Will Bartholomew, [email protected]

SOURCE Wells Enterprises Inc.