Troparé launches ground breaking, "no IT" version of a completely self-service campaign processing solution: PENITUS™

The company announces its new big-data campaign and list processing solution set to revolutionize the speed and efficiency at which marketing campaigns are created

Feb 18, 2016, 09:25 ET from Troparé Inc.

LAGUNA BEACH, Calif., Feb. 18, 2016 /PRNewswire/ -- Troparé Inc. (, a highly successful 'private' software development firm, has formally launched its new commercial product - Penitus, the most powerful, "no IT" version of a completely self-service campaign processing solution. Penitus enables its users to smoothly glide through the process of building a marketing campaign with its completely responsive user interface and workflow. With this solution, companies can effortlessly create micro-targeted marketing campaigns in just minutes – even those including hundreds of millions of disparate records.

"Our vision at Troparé is to develop solutions that redefine speed, performance, and usability, and Penitus does just that," said Greg Carpenter, CEO of Troparé. "We are constantly looking for new ways to further enhance the value of our underlying patented platform."

The simplicity and sophistication of Penitus eliminates all dependency on IT, allowing any marketing department to execute its digital efforts completely unaided, greatly increasing efficiency within a company's marketing infrastructure. This efficiency, combined with a micro-targeting approach, significantly decreases the current cost and time to customer acquisition. The solution now gives marketers the ability to output campaigns to mail houses, call centers and 3rd party fulfillment in any format by a simple push of a button. In addition to standard campaign formats, Penitus may output directly to mobile devices using the Troparé mobile prospecting application called mProspector™ - currently in use by Fortune 100 companies. Additionally, Penitus excels at integrating disparate sources of (big)-data, making it easy to combine, segment, process, and query your resources as a single entity. 

Having developed custom solutions for a select group of enterprise level customers, Troparé entered the public market space just over a month ago after having been in business for nearly a decade. "2016 marks a new era for Troparé. We have decided we want to expand our horizons to empower as many data-driven business professionals as we can. We have created a large patent portfolio and are now starting to leverage that to enable non-IT personnel to complete challenging tasks in record time," said Mr. Carpenter. For more information on Penitus or the Troparé platform, visit  

About Troparé Inc.
Troparé Inc. is an innovative software development firm incorporated with the mission to develop customer driven, technological solutions that empower business professionals to overcome the challenges of working with big-data. Troparé is characterized by its reliable, secure, and easy-to-use platform and solutions which enable marketing and sales professionals to swiftly aggregate, combine, and sift through massive amounts of data to make successful connections that fuel better, faster, and smarter decisions and campaigns resulting in:

  1. Increased Revenue
  2. Increased Marketing & Sales Efficiency
  3. Decreased Cost and Time to Customer Acquisition

Daniël Hussem
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SOURCE Troparé Inc.