LOS ANGELES, Aug. 21, 2013 /PRNewswire/ -- Renowned artist manager and multi-faceted entrepreneur Troy Carter and his Atom Factory entertainment and technology company has partnered with Capitol Music Group to form Atom Factory Music, it was announced today by Carter and CMG Chairman & CEO Steve Barnett.
The newly minted label -- a joint venture between the two companies -- will sign and develop artists across all music genres and distribute its releases worldwide. The first artists signed to Atom Factory Music include two alternative rock bands: New York's Basic Vacation, and Los Angeles-based The Ceremonies. The label will place special emphasis on innovative marketing strategies furthered through technology partnerships for which Carter and Atom Factory are highly regarded.
Barnett commented on the Atom Factory Music partnership, "We want Capitol to be a home for the most bold and innovative thinkers in music and entertainment, and Troy certainly fits the bill. He's highly creative and has proven time and again that he can harness modern technology, social media and branding to effectively propel artists to the top."
Carter said, "When I sat with Lucian Grainge last year about possibly forming a new music label, he told me that he'd be investing in an all-star team to revitalize Capitol. The assembled group has exceeded all my expectations and I'm looking forward to getting started with Steve, Michelle Jubelirer, and the rest of the Capitol family."
Jubelirer added, "We couldn't be happier that Troy and Atom Factory are our partners in this new label venture. Troy is an inspiring entrepreneur who's developed an impressive team of young disruptors that are helping to shape the future of music and entertainment. They are always on the leading edge, developing new and innovative ways to connect artists with fans. We're all thrilled about Atom Factory's initial artists, and welcome Troy and his team to the Capitol Music Group."
About Atom Factory:
Atom Factory is a multi-dimensional entertainment, technology, and artist management company based in Culver City, CA. The company manages global superstars Lady Gaga and John Legend, and burgeoning worldwide star, singularly talented violinist and performance artist Lindsey Stirling.
SOURCE Universal Music Group