Tru Unveils New International Business Plans

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- Tru, the world's first global mobile network, today announced its Tru for Business Elite voice and data plans for U.S.-based business travelers. The new intercontinental bundles of minutes, data and texts can be used across all Tru countries(1), saving businesses over 80 percent on their international roaming bills(2).

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The innovative Tru for Business Elite plans include:

• Data, minutes and text bundles which can be used across all Tru Countries providing over 80 percent savings compared to other carrier's published business roaming rates
• European minutes which can be used across 30 countries offering savings of between 30 percent and 60 percent on calls between Europe and Tru Countries
• Local numbers for any or all Tru Countries, making it easy for contacts to stay in touch without footing international call charges

With two thirds of U.S. organizations saying they have lost business through not staying in touch with colleagues or clients when abroad(3), the new Elite plans enable businesses to strike a balance between cost cutting and staying connected.

Geraldine Wilson, CEO of Tru, said: "Our mission is to help businesses around the world to thrive by removing the high charges associated with using mobile devices abroad. We're always asked how a carrier can remove roaming rates across the globe, and whether using us requires a change in behaviour.  With Tru there are no codes to dial, no SIMs to swap or complex call back systems. We are a full GSM service which doesn't punish you for doing business abroad – it's as simple as that."

Tru Countries are currently United Kingdom, Australia and the U.S., with Hong Kong, Spain and Netherlands coming soon. Outside of Tru Countries, customers can purchase additional bundles of European voice minutes spanning 30 countries and data only bundles usable across the entire Tru Network. Elsewhere, Tru offers competitive international calling and roaming rates in over 220 countries worldwide.

Tru will expand to over 24 countries in 2012.

For more information on Tru's business services, visit http://www.truphone.com/business.  

(1) As of January 2011: Australia, UK, USA. Hong Kong, Netherlands, Spain coming soon.

(2) Compared with published standard operator business rates.

(3) Survey by Vanson Bourne for Tru, July 2010.

About Tru

Tru is the world's first global mobile network, helping people and businesses around the world thrive. We provide communications services that save them money and simplify their lives.

Founded in 2006, the company uses innovation to drive convenience up and costs down. The company's flagship GSM service, Tru, helps international business by charging local rates instead of roaming rates, and low cost international calls, in a growing number of countries throughout the world. Tru offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges.  

The company is also a pioneer in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including BlackBerry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

SOURCE Tru