True Citrus Launches "1 Million Meals to Help Feed the Need" Campaign

BALTIMORE, June 11, 2014 /PRNewswire/ -- Al Soricelli, CEO of True Citrus Co., announced today that it has joined forces with Feeding America, the nation's leading hunger-relief organization, to help feed those struggling with hunger across the country.

As a Feeding America  supporting partner, True Citrus will donate the equivalent of more than one million meals*  over the next year. Feeding America is a nationwide network of over 200 food banks that help provide food, grocery product and resources to more than 37 million people nationwide.

"We're thrilled to begin a partnership with a company like True Citrus," said Leah Ray, vice president of marketing at Feeding America. "They're a small company choosing to make a really big impact by integrating their commitment to solving hunger to every facet of their organization."

Mr. Soricelli added, "True Citrus is dedicated to making delicious and good-for-you crystallized citrus-based products. Every day we hear from customers who tell us what a difference True Lemon®, or one of our other products, has made in their lives. We are honored to partner with Feeding America to help make a difference in their efforts to help improve the well-being of some of our fellow Americans, many of whom often suffer in silence."

Starting this summer, consumers will see the True Citrus "1 Million Meals to Feed the Need" logo on True Citrus products in grocery stores across the country. True Citrus products displaying the "1 Million Meals to Feed the Need" logo include True Lemon,  True Lime, True Lemon Lemonade, True Lime Black Cherry Limeade, True Lemon Peach Lemonade, and True Orange Mango Orange.

Food insecurity affects one in six Americans. Additional facts about hunger in America include:

• One in five American children, or almost 16,000,000, live in households that are food insecure.
• The lack of adequate nutrition affects children's physical, behavioral and cognitive development.
• Hunger is not relegated to the unemployed. 36% of client households served by the Feeding America network have one or more adults working.
• Even educated people struggle with issues of hunger. In fact, in the 2010 Hunger Study, 23% of respondents had graduated from or attended a college or technical school.

The True Citrus "1 Million Meals to Help Feed the Need" program provides a way for consumers to get involved and learn about this pressing issue. After purchasing a True Citrus product, consumers are now able to go to the True Citrus website (www.truecitrus.com/feedingamerica) and enter the UPC code found on all True Citrus products. One code equals the equivalent of donating one meal. Additionally, they are able to read more information about Feeding America, facts about food insecurity in the United States and ways to become involved in the effort to solve hunger.  In addition to True Citrus' website, information about the "1 Million Meals to Help Feed the Need" will be shared through True Citrus' Facebook, Twitter, Instagram and Pinterest social media channels.

About Feeding America®

Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

About True Citrus

True Citrus Co. is a Baltimore-based manufacturer and distributor of natural, cold-pressed and crystallized citrus food and beverage products made with one hundred percent natural ingredients.  The True Citrus team is passionate about, and dedicated to, meeting the needs of today's consumer by creating citrus-based beverage and spice products that offer taste and convenience, while complementing a healthy diet and providing a great value. True Citrus products can be found in over 20,000 grocery and retail stores, in over 10,000 foodservice operations and also are used by commercial food and beverage manufacturers. For more information about True Citrus visit www.truecitrus.com or link to True Citrus' Facebook, Twitter, Pinterest or Instagram pages.

*$1 helps provide 9 meals by Feeding America on behalf of local food banks. True Citrus guarantees a minimum of just over 1 million meals (monetary equivalent of $112,000) to Feeding America and member food banks from June 1, 2014 to June 1, 2015.

Photo - http://photos.prnewswire.com/prnh/20140611/117050

SOURCE True Citrus