BALTIMORE, Jan. 5, 2017 /PRNewswire/ -- True Citrus, the Baltimore-based manufacturer of True Lemon® and True Lime® low-calorie lemonades and limeades and unsweetened citrus sachets, announced today the launch of the brand's first "New Year, True You Challenge," which kicks off January 9 and runs to February 9, 2017. Inspired by the many Americans who commit to lifestyle changes at the New Year, the New Year, True You Challenge is designed to help participants maintain long-term healthy habits.
Guided by Kim Lyons, star of NBC's "The Biggest Loser" and celebrity fitness trainer, the challenge features easy-to-follow workout videos, downloadable meal plans with simple recipes, helpful health and wellness tips, challenge tracking charts and more, all in an effort to help grow a simple New Year's resolution into a new year-round way of life.
"I know how tough it can be to maintain a consistent, healthy lifestyle, but I believe that small changes—such as staying hydrated throughout your day—can make a huge difference, which is why I've teamed up with the makers of one of my favorite products, True Lemon, for the New Year," says Kim Lyons. "The New Year, True You Challenge is designed to help participants implement easy changes that together help lay the foundation for a healthy, balanced lifestyle."
A unique program with customizable options, the challenge allows participants to choose a plan that's right for them, with specific goals to focus on such as weight loss, fitness, hydration, muscle building, healthy food substitutions and more. Plenty of accessible resources and information, curated by Kim Lyons, will be available on the brand's newly updated website, www.TrueLemon.com.
In conjunction with the New Year, True You Challenge, True Citrus is also launching a sweepstakes on Monday, Jan. 9, 2017, with exciting prizes including:
- Round-trip airfare from winner['s'] hometown to LAX
- Two-night stay at a luxury hotel in beautiful, ocean-side Hermosa Beach, CA
- A spa service (either facial or massage)
- A daily per diem for dining of $250 each
- A personal training session with Kim Lyons
For more information, to sign up for the challenge and sweepstakes, and get special promotional offers, visit www.truelemon.com/trueyouchallenge
True Citrus makes a variety of products that are perfect for supporting a healthy lifestyle. Products range from low-calorie lemonades and limeades to sodium-free citrus spice blends, or convenient citrus sachets. All are made with only simple and clean ingredients, and have no artificial sweeteners, flavors, chemicals, preservatives or other unhealthy ingredients.
ABOUT TRUE CITRUS
True Citrus, a Baltimore-based company, is the manufacturer of the True Citrus family of products including True Lemon® and True Lime® lemonades and limeades. All True Citrus products are made from a patented process that captures fresh-squeezed citrus taste and use only simple and clean ingredients (and never have artificial sweeteners, flavors, preservatives, sodium or gluten). True Citrus products, including low-cal lemonades and limeades, unsweetened citrus replacements and spice blends, are available at over 34,000 stores including Walmart, Kroger, Target, Safeway, Publix, HEB, Wegmans and Food Lion, among others, as well as Amazon and TrueLemonStore.com. For a list of stores, coupons and further information, visit www.truecitrus.com or www.truelemon.com.
ABOUT KIM LYONS
Kim acquired her Human Development degree from Colorado State University and continued her education at the National Academy of Sports Medicine to become a personal trainer. She is master certified in Corrective Exercise, Sport Performance and Prenatal Exercise. She has become an icon in the health and fitness arena with her 17 years of experience as a personal trainer, and has been featured on NBC's hit show "The Biggest Loser," and "Dr. Phil's Ultimate Weight Loss Challenge." Kim published her first book, Your Body, Your Life, in 2008, and has made appearances in a wide range of best-selling cookbooks, broadcast programs and print publications. With a unique combination of proper nutrition, emotional support and effective exercise programs, Kim's positive attitude and determination have helped inspire countless others to lead a happy and healthy lifestyle!
SOURCE True Citrus