True Influence Reports Record Growth and Platform Enhancements; Removes the Friction in the Sales Process for B2B Marketers

VIENNA, Va., Aug. 24, 2011 /PRNewswire/ -- True Influence, innovators of the "One-Click Lead," announced  today a number of milestones that have continued the momentum created by its initial product launch, and helped the company firmly establish itself as the world's largest supplier of one-click leads. These positive results are driven in large part by an industry-leading email marketing platform with a "cost-per-click" (CPC), pay-for-performance delivery model.

Since the start of 2011, True Influence has:

• Expanded its database of business contacts more than 300 percent.
• Grown its database of verified B-to-B contacts to a total of 20 million-plus.
• Established a reputation in the B-to-B community as the vendor of choice for thousands of sales and marketing professionals seeking to generate new business leads for their companies.
• Added well over 30 new customers, including Oxford University, Beyond Trust, Palo Alto Networks and other brand name organizations.
• Increased its staff by 200 percent.
• Added a number of key executive hires including Mark Nachlis as Senior Vice President of Sales.

In addition to customer, staff and database growth, True Influence has also enhanced its proprietary "Relevance Engine," which analyzes each offer and matches it real-time to the most relevant contacts available from the broad targeting criteria specified by customers. In addition, the platform infrastructure has been enhanced to support storage and easy access to demographic, firmographic, and behavioral data on more than 20 million B-to-B prospects.

"We are continuing to innovate and add sophisticated targeting to the sales prospecting and lead generation space," said Brian Giese, Chief Executive Officer of True Influence. "Thanks to our continued staff, customer, and database growth – as well as the innovative ideas coming from our team – True Influence has solidified itself as the most trusted, targeted and reliable lead generation partner in the industry."

About True Influence

True Influence is the world's most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced business leads. For more information, visit www.trueinfluence.com.

Media Contact:
Matt Rizzetta
North 6th Agency
718-744-7138
[email protected]

SOURCE True Influence