TrueLoyal Churn Prediction Shows Which Customers Will Leave, Giving Consumer Brands a Critical Edge to Win Them Back

Advanced Churn Prediction engine enables brands to identify at-risk customers and deliver personalized marketing, moving from reactive retention to proactive relationship building.

SAN ANTONIO, Sept. 9, 2025 /PRNewswire/ -- Proving that brands can now win back customers before they're gone, TrueLoyal, the only AI-powered loyalty platform built for multi-channel consumer brands, today announced its new Churn Prediction engine. The proprietary model provides brands with the critical foresight to identify at-risk customers and engage them with targeted, personalized marketing before they disengage. In beta testing, brands using Churn Prediction achieved a 10% increase in customer winbacks, demonstrating a significant impact on revenue per member and lifetime value.

Churn Prediction delivers a powerful new capability for consumer brands struggling to retain customers in a fragmented marketplace with increasing customer acquisition costs. While most platforms report on past behavior, TrueLoyal's predictive AI looks ahead, analyzing a broad set of customer data points to pinpoint who is likely to churn. This helps brands to stop wasting marketing spend on generic campaigns and instead focus their efforts on retaining their most valuable customers with timely, relevant messaging and offers.

"In today's economy, customer retention is a core driver of profitable growth. We're moving brands from guesswork to certainty, making one-to-one personalization at scale a reality," said Sameer Kamat, CEO of TrueLoyal. "Our Churn Prediction engine eliminates the guesswork, allowing brands to understand and anticipate their customers' needs. We're delivering the strategic foresight needed to build lasting relationships and maximize lifetime value."

TrueLoyal's predictive accuracy paints a complete picture of the customer. The proprietary model is fueled by a rich, multi-dimensional data set that unifies online and in-store transactions with zero-party data from surveys, social sentiment from user-generated content, and behavioral browser data. This comprehensive understanding of the customer journey connects the dots between signals such as a customer's decreasing online engagement, a negative sentiment in a product review, and their in-store purchase history to flag them as a churn risk weeks ahead of the competition.

Churn Prediction is designed to make retention marketing smarter and more efficient. Key capabilities include:

• Know Exactly Who Needs Your Attention: Every loyalty member is assigned a risk score and categorized into actionable segments, allowing brands to focus their best offers on the customers who matter most.
• Leverage Industry-Specific Intelligence: AI models are tailored to the unique buying patterns of specific consumer sectors—from automotive aftermarket to beauty to CPG and many others—ensuring highly accurate and relevant predictions.
• Get Clear Insights Where You Already Work: Churn risk scores are woven directly into member profiles, campaign tools, and analytics dashboards, making the data immediately actionable.

The new Churn Prediction capabilities are available for TrueLoyal customers starting today.

About TrueLoyal

TrueLoyal is the only loyalty platform built for the unique needs of multi-channel consumer brands. The company's AI-driven platform empowers brands to build loyalty through hyper-personalized, omnichannel experiences that increase repeat purchases, elevate customer lifetime value, and turn customers into lifelong advocates.

SOURCE TrueLoyal