Trust Company of America Major Rebrand Emphasizes Commitment To Advisor Efficiency, Partnership And Service

Jun 24, 2013, 12:39 ET from Trust Company of America

DENVER, June 24, 2013 /PRNewswire/ -- Trust Company of America (TCA), the independent custodian offering fully integrated, real-time technology and back office services built exclusively for RIAs, has unveiled its new branding with the launch of a new website and logo. The rebranding effort is the largest the company has undertaken in a decade.

The new branding reflects TCA's longstanding non-competitive partnership with RIAs and its focus on helping advisors work more efficiently to grow their practices and serve investors. TCA is promoting the new imagery and messaging with an industry-focused marketing and advertising campaign that recognizes the fact that every advisor has individual goals and aspirations for their practice.

"The rebrand is our declaration of a firm-wide commitment to simplicity, efficiency, partnership, service, and personalization," says Chief Executive Officer David Barry. "These values set us apart in the industry and we want our brand to visually reflect our uniqueness."

The new look will extend across the firm's communications and technology platforms, including TCAdvisor, one of the most advanced model-based trading platforms in the market, and Liberty, TCA's representative and investor platform, which is built with a responsive web design and is viewable on any piece of glass.

"TCA has always been focused on helping advisors reach their full potential," said Mark Piquette, Chief Marketing Officer at Trust Company of America. "Our tagline, 'Be More You' demonstrates that commitment."

The rebranding follows a strong start to 2013, with TCA announcing a new partnership with RIA in a Box and a new custodial relationship with United Planners. Through the first quarter of 2013, the firm signed eight new clients and reached a record $12 billion in assets under custody.

About Trust Company of America

Trust Company of America is the only independent RIA custodian offering fully integrated, real-time technology and back office services built exclusively for RIAs. Headquartered in Centennial, Colorado, TCA has been helping RIAs optimize their portfolios by improving the scale, efficiency and sophistication of their trading for nearly 20 years. For more information, please visit

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SOURCE Trust Company of America