TRUSTe and Fieldfisher Publish Whitepaper to Help Businesses Comply with EU Data Protection Requirements

SAN FRANCISCO, Sept. 10, 2014 /PRNewswire/ -- Businesses now have a resource to help them prepare for EU's "Cookie Sweep" audits, which are taking place September 15-19 of this year. TRUSTe, the leading data privacy management company and law firm Fieldfisher today announced the publication of a joint whitepaper, "EU Cookie Audits: Are You Ready?"

The paper provides businesses with guidance on how to comply with The EU Cookie Directive and prepare for upcoming audit inspections.

Topics covered in the whitepaper include:

• Overview of requirements under EU Cookie Directive
• Consumer sentiment on cookies and tracking and what they expect from businesses
• Instructions for obtaining proper consent under different regulations
• Summary of latest enforcement actions
• Examples of best practice solutions
• Guidance to ensure compliance, avoid costly warnings and fines and win the trust of European customers

"With Cookie Sweep audits quickly approaching, businesses must take immediate steps to ensure their websites and online properties are compliant with the EU Cookie Directive," said TRUSTe CEO Chris Babel.

"Since implementations of the Directive differ significantly across countries, many companies have struggled to understand their obligations and are looking for guidance from experts. By reading this whitepaper, businesses can gain a basic understanding of what's expected of them under EU's Cookie Directive and learn about simple best practice solutions."

"After several years of apparent enforcement silence, EU data protection authorities seem to have a renewed appetite to pursue cookie-related enforcement, likely spurred on by post-Snowden concerns about online surveillance. Taking this into account, a 'wait and see' approach to cookie compliance can only be described as the wrong strategy – businesses need to get an active grip on understanding what cookies they use and why, and implement an appropriate consent strategy to minimize their EU compliance risk," said Phil Lee, Fieldfisher.

To download the paper, visit http://www.truste.com/resources/?doc=484.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. For more information, please see http://www.truste.com.

About Fieldfisher
Fieldfisher is a European law firm with market leading practices in many of the world's most dynamic sectors including Real Estate, Energy, Financial Services, Government & Public Services, Hotels & Leisure, Life Sciences, Media, Telecoms and Technology. Clients choose to work with us because we deliver commercial, pragmatic and innovative solutions through our exceptional legal expertise and experience, on time and on budget.

We have more than 400 lawyers working with large businesses like the BBC, Pearson, Karen Millen, Citigroup and Accenture but also with private wealth and social enterprises as trusted advisers, providing highly commercial advice based on an in-depth understanding of their needs. We operate across our international offices in Brussels, Düsseldorf, Hamburg, Paris, London, Munich, Manchester, Palo Alto and Shanghai.

Fieldfisher is the trading name of Field Fisher Waterhouse LLP.

For more information please see http://www.fieldfisher.com

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SOURCE TRUSTe