TRUSTe Internet of Things Privacy Summit is the First Event to Address the Privacy Needs of the Interconnected World

SAN FRANCISCO, June 25, 2014 /PRNewswire/ -- The Internet of Things (IoT) continues to gain momentum as the objects around us become interactive and smarter. However, the IoT brings new privacy challenges as data is being collected on an unprecedented scale, often for uses that have yet to be determined. According to recent research only 22% of Internet users agree that the benefits of smart devices outweigh any privacy concerns. TRUSTe is bringing together over 20 expert speakers and more than 200 people from top organizations, universities, law firms, and companies across the privacy and technology ecosystem to tackle these issues in the first Internet of Things Privacy Summit on July 10, 2014.

New this year, the Summit offers a full day of regulatory insight, best practices, research and debate highlighting the privacy challenges of the Internet of Things at the Rosewood Hotel, Menlo Park, Silicon Valley. This is the first forum to discover, discuss and define the privacy needs of the new interconnected world and help scope out the next generation of solutions.

TRUSTe Internet of Things Privacy Summit 2014

Thursday, July 10, 8:00am – 6:00pm

Session topics include:

• Privacy Predictions from the Pew Research Report: "The Internet of Things will Thrive in 2025"
• Big Data vs. Privacy & Security: How These Concerns May Impact Commercial Exploitation of This Data
• Beyond Mobile: Consumer Trust on Connected Devices - The Next Frontier for Behavioral Advertising
• Privacy Compliance 3.0 - What Kind Of Regulation is Needed for the Internet of Things?
• The CPO's Perspective - Privacy Solutions & Current Best Practices for the Internet of Things

Speakers include:

• Professor Janna Anderson, Lead Author: Pew Research – Future of Internet Series
• Chris Babel, CEO, TRUSTe
• Genie Barton, VP and Director, Council of Better Business Bureau
• Laura D. Berger, Attorney, Federal Trade Commission
• Justin Brookman, Director of Consumer Privacy, Center for Democracy & Technology
• Dan Caprio, Senior Strategic Advisor and Chair, Data Privacy Day Advisory Committee for McKenna, Long & Aldridge, LLP
• Mark Connon, Chief Revenue Officer and EVP of Corporate Development, Nexage
• Michelle Dennedy, VP and Chief Privacy Officer, McAfee
• W. James Denvil, Associate, Hogan Lovells
• Rick Doten, Chief Information Security Officer, DMI
• Professor Lance J. Hoffman, The George Washington University
• Alysa Hutnick, Partner, Kelley Drye & Warren LLP
• Barbara Lawler, Chief Privacy Officer, Intuit
• Nancy Libin, Partner, Wilkinson Barker Knauer LLP
• Marc Loewenthal, Director, Promontory
• Kraig L. Marini Baker, Partner, Davis Wright Tremaine LLP
• Kirsten McMullen, Chief Privacy Officer, 4INFO
• Brian Murphy, VP of International Product Management, Integral Ad Science
• Mark Spates, Executive Director, IoT Consortium
• Craig Spiezle, Executive Director and President, Online Trust Alliance
• Eduardo Ustaran, Partner, Hogan Lovells
• Christopher Wolf, Co-Chair, Future of Privacy Forum and Partner, Hogan Lovells

The Summit is supported by a number of industry partners including Center for Democracy & Technology, Future of Privacy Forum, MEF, National Cyber Security Alliance and Online Trust Alliance. The International Association of Privacy Professionals has provided programming support. Cecile Park Publishing is the media partner for the event and, with TRUSTe, will deliver a premier conference publication (available November 2014) focused on the privacy needs of the new interconnected world and include a series of articles from notable speakers at the Summit.

IoT Summit sponsors include Davis Wright Tremaine LLP, Morrison Foerster, PWC and Promontory Financial.

Tickets are priced at $399 and available here: http://www.eventbrite.co.uk/e/internet-of-things-privacy-summit-silicon-valley-ca-tickets-11316147903  

This innovative Summit will be live-streamed, please register here for further details: http://info.truste.com/Event_InternetofThings_US_071014_Event-IoT-US-071014-LiveStreamForm.html.

About the Internet of Things Privacy Summit

The Internet of Things Privacy Summit is an opportunity for privacy experts, policy makers and innovators to define the privacy needs of the new interconnected world and scope out the next generation of solutions. The Summit takes place at the Rosewood Hotel, Menlo Park, Silicon Valley on July 10, 2014. For further details, see http://www.truste.com/iot.

Save the date for the 2015 Internet of Things Privacy Summit on June 18, 2015 at the Computer History Museum, Mountain View. Please contact [email protected] to inquire about early bird savings for partners and sponsors.

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. For more information, please see http://www.truste.com.

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