TrustRadius Names 2027 Buyer's Choice Winners as Customer Sentiment Shapes AI-Driven Software Decisions

276 products earn the award on verified customer reviews alone; across all winners, 
95% of reviewers say they would buy the product again

SANTA BARBARA, Calif., November 10, 2026 /PRNewswire/ -- Today, TrustRadius, an HG Insights company and the most trusted B2B buyer intelligence platform, announced the winners of its 2027 Buyer's Choice Awards. This year's best-in-class vendors include 276 products from 146 companies across 168 categories. Every winner earned the award through verified customer reviews alone, with no vendor fees or purchased placements.

Now in their third year, the Buyer's Choice Awards recognize the products customers rate highest on the three questions that decide a renewal: Does it deliver? Is it worth the price? Is the vendor a good partner? To be named a winner, a product needed at least 10 new or updated reviews between Jan. 1 and Oct. 16, 2026. At least 75% of those reviewers had to rate it best for capabilities, value for price, and customer relationship.

This year's winners cleared that bar by a wide margin. Across 9,693 verified reviews, 95% of reviewers said they would buy the product again, 95% said it lived up to expectations, and 96% said it was worth the price. Ninety-two percent gave the vendor high marks on the relationship, from the sales process through implementation. Forty-one products earned a 100% rating from their reviewers on all three measures, including Braze, Microsoft Visual Studio Code, Okta, PagerDuty, and Talkdesk.

That kind of signal matters more as buyers hand early research to AI. When a buyer asks an AI assistant whether a product is worth the money or how a vendor handles implementation, the answer draws on verified customer review content. TrustRadius has optimized its product pages for LLM crawlers so that what verified customers have to say reaches buyers wherever they research.

"Buyers don't take a vendor's word for it anymore, and neither do the AI tools they turn to for advice," said Scott Gordon, CMO at HG Insights. "Buyer's Choice comes down to the questions every buyer asks before signing: Does it work, who else like us is using it, is it worth the investment, and will this vendor show up for me? These 276 products received a resounding yes from their own customers."

The 2027 Buyer's Choice winners are the products customers rely on to run their teams day to day. Reviewers said these products delivered what was promised, were worth what they paid, and came with vendors who stayed engaged well after the contract was signed. In crowded software categories, that track record gives buyers a clear reason to put these products on their shortlist.

Winners span the full B2B technology stack. Enterprise applications for finance, HR, work management, and other functions account for 96 winning products; IT operations, infrastructure, and security for 86; and revenue operations for 74. Cisco (31 winning products), SAP (24), Adobe (13), Microsoft (10), and IBM (9) earned the most awards. Winning products include Adobe Acrobat, BambooHR, Cisco Duo, Dropbox, Gong, HubSpot CRM, Microsoft Teams, Miro, Red Hat Enterprise Linux, SAP Concur, ServiceNow IT Service Management, and Veeam Data Platform.

"Recency and credibility are what gives this award its weight," added Gordon. "Every winner earned at least 10 fresh customer reviews this year that had super insightful findings. That current, verified usage intelligence is exactly what buyers and AI models look for when they compare their options."

The full list of 2027 Buyer's Choice winners, organized by category, is available on the TrustRadius blog: https://www.trustradius.com/blog/2027-buyers-choice-winners

About TrustRadius
TrustRadius, an HG Insights Company, is a buyer intelligence platform for business technology. Through comprehensive product information, in-depth customer insights, and peer reviews, buyers are enabled to make confident decisions. TrustRadius also empowers technology brands to capture and activate the authentic voice of customers, which improves products, buyer trust, and engagement with in-market buyers. TrustRadius was acquired by HG Insights in June 2025.

About HG Insights
HG Insights delivers Contextual Intelligence for Agentic GTM Revenue, giving teams and AI agents a complete, connected, trusted view of markets, accounts, and buyers. The platform unifies technology, spend, intent, account hierarchies, buying centers, competitors, contacts, and change over time into decision-ready, agent-activated intelligence. It helps companies prioritize, engage, win, and expand the right accounts to accelerate pipeline and revenue at scale. HG Insights grounds the GTM decisions that drive over $1.5 trillion in revenue across Fortune 500 Technology companies.

For more information, visit www.hginsights.com.

SOURCE TrustRadius, an HG Insights company