Turkcell Wins 3 Awards at the Golden Drum International Advertising and Public Relations Festival

ISTANBUL, October 18, 2010 /PRNewswire-FirstCall/ -- Turkcell (NYSE:TKC, ISE:TCELL), the leading communications and technology company in Turkey, today announced that it has distinguished itself at the Golden Drum International Advertising and Public Relations Festival by winning three awards. Turkcell's Corporate Communications Department received "The Best Corporate PR", "The Best PR Team" and "The Best PR Event" awards.

Turkcell participated in the Golden Drum Festival with its "Turkcell 3G Speed Test" event in Diyarbakir and Paris which celebrated the first anniversary of the launch of 3G in Turkey. This event was selected among projects from 38 countries, mostly European.

Turkcell's Corporate Communications Division Head, Filiz Karagul Tuzun, commented: "Managing Turkcell's Corporate Communications Division, which benefits from Turkcell's strong brand value and leading position, is an advantage for us but PR and communications in the highly competitive telecoms sector remain very challenging. These awards indicate that PR is a team effort and that Turkcell's PR activities are recognised internationally."

About Golden Drum International Advertising and Public Relations Festival

The Golden Drum International Advertising and PR Festival has been held annually for the last 17 years in Portoroz in the Adriatic Bay, creating a competitive environment among projects from all over the world. For the last two years, PR projects have been evaluated in addition to advertising projects at this Festival. Recent PR and advertising developments were also evaluated at workshops, conferences and meetings during this 3-day Festival.

Last year, Turkcell was a finalist with its "3G launch" and "Bridge of Hearts" projects and "Bridge of Hearts" has been awarded the Silver Drum Award in the Corporate Social Responsibility category.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey with 33.9 million postpaid and prepaid customers and a market share of approximately 55% as of June 30, 2010 (Source: Operators' announcements). Turkcell provides high quality data and voice services to approximately 80% of the Turkish population through its 3G technology supported network and to 99.05% of the Turkish population through its 2G technology supported network. Turkcell reported TRY 2.2 billion ($ 1.5 billion) net revenue for the period ended June 30, 2010 and its total assets reached TRY 14.0 billion ($ 8.9 billion) as of June 30, 2010. Turkcell has become one of the first operators among the global operators to have implemented HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi carrier solution. Turkcell is a leading regional player and has interests in international mobile operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine which, together with its Turkish operations, had approximately 62.0 million subscribers as of June 30, 2010. Turkcell has been listed on the NYSE and the ISE since July 2000 and is the only NYSE-listed company in Turkey and is among the top 15% of companies listed on NYSE by its size as of April 2010. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.01% by others while the remaining 33.55% is free float. Read more at http://www.turkcell.com.tr/en

For further information please contact Turkcell; Nihat Narin, Investor and International Media Relations; Tel: +90-212-313-1244; Email: [email protected]

SOURCE Turkcell