Turner Classic Movies to Give Fans Ultimate Mobile Experience

Jan 14, 2010, 15:31 ET from Turner Classic Movies

ATLANTA, Jan. 14 /PRNewswire/ -- Fans of Turner Classic Movies (TCM) will be able to stay connected with the network in a big way through an extensive new mobile device application that hit the market today.  The app, which will be available on multiple platforms and devices, provides fans with optimized versions of such rich content as advanced schedules; historical information on hundreds of films; fan commentary; classic film-related widescreen video content beautifully optimized for devices supporting landscape-view options; TCM's acclaimed movie blog; and an abundance of photo galleries, with original posters, artwork and publicity stills.  It will be available for iPhone, iTouch, Blackberry and Android mobile devices.

"The TCM mobile device application is the ultimate mobile experience for classic film fans and is an important part of our strategy to solidify TCM's position as a lifestyle brand," said Dennis Adamovich, senior vice president of brand and digital activation.  "This is by far the most extensive application to experience the rich world of classic film anywhere in the mobile universe, as well as the perfect companion to explore the great programming on Turner Classic Movies."

The first distribution phase brings the TCM mobile device app to iPhone, iTouch, Blackberry and Android mobile devices, with later phases supporting dozens of additional handheld devices.  The following is a rundown of the elements offered through the TCM mobile device app, which will be updated daily:

  • A complete schedule of movies playing on TCM, with full-month views up to two months in advance, personalized to each fan's time zone.
  • An optimized version of the TCM Movie Database, complete with synopses, credits, trivia, detailed background information from the American Film Institute film catalog and fan comments.
  • Rich video content, including hundreds of movie clips, trailers and TCM promos, all presented in their original aspect ratios, including widescreen content that maximizes the landscape-view option found on some devices, such as the iPhone and iTouch.
  • Photo galleries for films playing on TCM, including such compelling assets as original lobby card sets, behind-the-scenes production stills, publicity stills, original poster art and more.
  • An optimized version of TCM's critically acclaimed MovieMorlocks movie blog.  
  • In-depth articles by TCM staff members writing about the history and making of nearly every film on TCM.

Plans for future offerings include greater access to more video and photos, complete access to TCM's entire movie database, photo utilities, added schedule features and access to TCM Fan Community content.

The TCM app is available now in the U.S. for $2.99 from the iTunes app store or at http://itunes.com/apps/tcmmobile.  It will be available in the Blackberry App World and Android Market in February.  

Turner Classic Movies is a Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world.  Currently seen in more than 80 million homes, TCM features the insights of veteran primetime host Robert Osborne and weekend daytime host Ben Mankiewicz, plus interviews with a wide range of special guests.  As the foremost authority in classic films, TCM offers critically acclaimed original documentaries and specials, along with regular programming events that include The Essentials, 31 Days of Oscar and Summer Under the Stars.  TCM also stages special events and screenings, such as the upcoming TCM Classic Film Festival in Hollywood; produces a wide range of media about classic film, including books and DVDs; and hosts a wealth of materials at its Web site, www.tcm.com.  TCM is part of Turner Broadcasting System, Inc., a Time Warner company.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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SOURCE Turner Classic Movies



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