Turtle Wax® Introduces New And Improved ICE® Premium Car Care Products

CHICAGO, May 22, 2012 /PRNewswire/ -- Turtle Wax today announces new and improved premium car care products in the ICE lineup, including ICE Car Wash, Liquid Wax and ICE Spray Wax. With summer driving season in full swing, Turtle Wax ICE Car Wash, ICE Liquid Wax and ICE Spray Wax are the ideal products to give your car the showroom finish that combines durable protective elements with restorative shine, keeping cars cleaner for longer.

To introduce the new and improved ICE line, Turtle Wax invites all Americans to visit their Facebook page at www.Facebook.com/TurtleWaxTommy to receive a $2 off coupon with purchase of any Turtle Wax ICE product in-stores. In addition, upon registration to receive the coupon, users will be automatically entered in the Ice & Easy sweepstakes for a chance to win one of 10 Turtle Wax ICE Premium Car Care Prize Packs.  Each prize pack includes all five of the new and improved Turtle Wax ICE products. Official contest rules are available at www.Facebook.com/TurtleWaxTommy under the ICE & Easy application.

"We are excited to introduce the new and improved Turtle Wax ICE line of products," said Mike Schultz, senior vice president of research and development for Turtle Wax. "Keeping our customers' needs for saving time in mind, using a combination of these easy-to-use products, our reformulated line will actually keep a vehicle cleaner for longer."

Turtle Wax ICE Liquid Wax
Turtle Wax ICE Liquid Wax is easier to use and faster to apply than conventional waxes and polishes, the perfect solution for a deep clean without devoting an entire day in the driveway. This product is so universal it can be used on virtually all exterior vehicle surfaces – imagine reducing the number of products under your sink! Turtle Wax ICE Liquid Wax provides continued protection to your vehicle month after month, repelling dirt to keep your car cleaner for longer. It eliminates the need for frequent waxes and opens up more time to kick back and relax. It even fills in swirl marks to hide surface imperfections and leave behind a new reflective appearance! And fear not, your summer tan will stay intact as ICE Liquid Wax can be safely applied in direct sunlight. ICE Liquid Wax is available at select retailers nationwide for approximately $17.99.  

Turtle Wax ICE Car Wash
Turtle Wax ICE Car Wash has an innovative blend of the finest ingredients that are safe and gentle to even the most sensitive automotive finishes. The ultimate in car washing performance, the Turtle Wax ICE Car Wash formula is pH balanced and produces a rich, lubricating foam that encapsulates and loosens dirt and debris. Regular use of Turtle Wax ICE Car Wash will leave your car sparkling clean without stripping previously applied wax.  It also contains special gloss enhancing agents to help your car keep that "just waxed" look. Turtle Wax ICE Car Wash is available at select retailers nationwide for approximately $9.99. 

Turtle Wax ICE Spray Wax
Turtle Wax takes car care to a new level with ICE Spray Wax, a product so universal, it even cleans glass. Turtle Wax ICE Spray Wax is the perfect complement to ICE Car Wash, packing a 1-2 punch against stubborn imperfections and build-up. Turtle Wax ICE Spray Wax cleans an average size sedan in less than 10 minutes! Turtle Wax ICE Spray Wax is available at select retailers nationwide for approximately $9.99.

For more information on Turtle Wax's range of car care products, news, tips and more, visit www.TurtleWax.com , 'Like' us on Facebook at www.Facebook.com/TurtleWaxTommy, and 'Follow' us on Twitter at www.Twitter.com/TurtleWaxTommy.

About Turtle Wax
Turtle Wax® is a world leader in car care with sales in over 90 countries. Founded more than 60 years ago in Chicago, Ill., the company is recognized for its continuous innovation in manufacturing appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries. For more information, visit www.turtlewax.com or follow Turtle Wax on Facebook and Twitter.

Media Contact
Erin Brophy
312.396.9794
[email protected]

SOURCE Turtle Wax