NEW YORK, Nov. 5, 2015 /PRNewswire/ -- Broadcast media is instrumental in shaping public perceptions. From the local nightly television broadcast to drive-time radio programming, millions are tuning in for the latest news. For PR and marketing professionals tasked with monitoring the buzz around a brand, keeping on top of mentions heard across the airwaves is crucial to truly understanding the conversations shaping consumer sentiment.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7673351-pr-newswire-agility-broadcast/
PR Newswire has partnered with Critical Mention, who pioneered the entry of global, real-time TV and radio data into big data and business intelligence applications, to enhance the Agility platform with broadcast TV and radio content for comprehensive, real-time monitoring across all media types.
Critical Mention captures and indexes nearly 40 hours of broadcast content every 60 seconds from more than 2,000 unique broadcast sources across 8 countries, producing a robust database of more than 30 million searchable segments, all available in broadcast quality definition and in real-time. This integration of Critical Mention's library of media clips allows Agility users to access and monitor brand mentions across every type of media – broadcast, online, social and print – all from within one platform.
With Agility's fully enhanced broadcast monitoring abilities, users can:
- Receive alerts and perform unlimited ad-hoc searches for topics or brand names;
- Edit segments to the second, view, and listen to coverage;
- Securely share important coverage with stakeholders;
- Retrieve all archived important coverage through the platform.
"Agility empowers communicators to listen to conversations, pinpoint influencers and identify communication opportunities," said Jason Edelboim, Senior Vice President of Global Products at PR Newswire. "With our new partner Critical Mention and their vast library of TV and radio content, PR Newswire is providing our clients a powerful broadcast content set to monitor coverage across channels and power communications programs from one easy-to-use platform."
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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