CHICAGO, October 31, 2018 /PRNewswire/ --
According to the new market research report "TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023", published by MarketsandMarkets™, the TV Analytics Market size is expected to grow from USD 1.9 billion in 2018 to USD 4.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period.
(Logo: https://mma.prnewswire.com/media/660509/MarketsandMarkets_Logo.jpg )
Don't miss out on business opportunities in TV Analytics Market.
Speak to Our Analyst and gain crucial industry insights that will help your business grow:
The key factors driving the TV Analytics Market include the rising business competition and the growth of social media and social advertising.
Browse in-depth TOC on "TV Analytics Market"
65 - Tables
32 - Figures
144 - Pages
View more detailed TOC @
The Over the Top (OTT) segment constituted the largest market share in 2018
OTT platforms, coupled with technology, have made the digital video content available on-demand anywhere, at any time through paid subscription. With the increasing internet penetration and smartphone proliferation, OTT subscription accounts have witnessed a high growth. OTT platform developers use advanced analytics to gauge consumers' viewing behaviors and curate their programs specifically. Hence, the OTT segment is expected to continue to garner the largest revenue during the forecast period.
The services segment is expected to grow at a higher CAGR during the forecast period
The TV Analytics Market by component has been segmented into software and services. Professional services and managed services help enterprises in maintaining successful audience relationships by continuously understanding their preferences and recommending the content of their choice. Additionally, the services also assist enterprises in maximizing their resource usage, effectively executing projects, and streamlining business operations. The need for services, such as support and maintenance, would also grow, as the adoption of TV analytics software increases.
Request for Free Sample Report @ https://www.marketsandmarkets.com/requestsample.asp?id=99504651
The content development segment is expected to maintain the leading position in terms of revenue generation during the forecast period
The TV analytics solutions and services guide media and entertainment companies in segmenting their customer base and plan, strategize, implement, and supervise campaigns in a more efficient way. The more the TV becomes digital and smarter, it is expected to generate an increasing amount of data, which is expected to shape the future of the media and entertainment industry vertical. Furthermore, with time, the viewing preferences have transformed immensely; however, personalized key genres, such as entertainment, kids, and sports, have remained a constant in driving the market for content development during the forecast period.
North America is expected to account for the largest market size during the forecast period
North America is expected to account for the largest market size in the overall TV Analytics Market during the forecast period. The significant presence of tech-savvy population, deeper internet penetration, and enhanced connectivity have boosted the usage of OTT and Internet Protocol TV (IPTV) platforms. The presence of a majority of TV analytics vendors, as well as, the widespread awareness about these solutions would continue to constitute to the region's largest market share during the forecast period.
The TV Analytics Market comprises major solution providers, such as IBM (US), Google (US), The Nielsen Company (UK), Zapr Media Labs (India), Alphonso Inc.(US), TVSQUARED (Scotland), Amobee, Inc. (US), 605 (US), Clarivoy (US), TVbeat (UK), BLIX (Australia), H-Tech (Bulgaria), DC Analytics (Germany), SambaTV (US), AnalyticOwl (US), Edgeware AB (Sweden), Realytics (France), Sorenson Media (US), FourthWall Media (US), Parrot Analytics(US), iSpot.tv (US), Admo.TV (France), Conviva (US), iQ Media (US), and BrightLine (US). The study includes an in-depth competitive analysis of the key players in the TV Analytics Market, along with their company profiles, recent developments, and key market strategies.
Browse Adjacent Markets @ Analytics Market Research Reports & Consulting
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
MarketsandMarkets's flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
Mr. Shelly Singh
630 Dundee Road
Northbrook, IL 60062
Email: [email protected]
Research Insight: https://www.marketsandmarkets.com/ResearchInsight/tv-analytics-market.asp
Visit Our Website: https://www.marketsandmarkets.com