Tween Social Networking Innovator Everloop and The Mad Science Group(R) to Launch the World's First Science Social Network for Kids

SAN FRANCISCO, May 20 /PRNewswire/ -- Everloop, a new tween-centric social networking company announced today a joint venture with the world's largest kids science brand The Mad Science Group®, to launch one of the world's first science social network for kids called The Mad Science Kids Club (www.madsciencekidsclub.com).  

Everloop is the only company to offer a fully compliant Children's Online Privacy Protection Act (COPPA) social networking solution for brands and organizations who want to extend the social media benefits to their customers.  Everloop makes it easy to create a fully branded social networking experience on par with major social networking leaders.

"We couldn't be more thrilled to offer our customers a true one-of-a-kind Mad Science social media experience," said Kathy Muloin, President of The Mad Science Group®.  "By working with Everloop, we're able to leverage their unique COPPA-compliant private-label platform allowing us to get to market quickly and cost-effectively.  But the most important thing to note is that the Everloop technology creates a truly innovative and engaging social media experience for kids and tweens."

The Mad Science Kids Club will offer its members a rich array of social media with features including real-time communications: Instant Messaging (IM); email; Short Message Service (SMS); Voice over Internet Protocol (VoIP), a Skype™ like application for kids; a friend stream where kids can share their favorite content including videos, music, and photos with their friends; a robust game arcade, uniquely customized widgets, and more.  

In addition, The Mad Science Kids Club will offer unique science-based applications including:

Lab Rat: A panel of experts answers kids science questions

Science Zone:  Offers kids and parents fun, do-at-home science experiments

Brain Busters:  Brain teasers, puzzles, and optical illusions

Around the Word:  An online kids book club

Through the Everloop private label solution, The Mad Science Kids Club will provide an unprecedented level of privacy protection and community moderation. All members joining the network will be required to have parental authorization and consent. Parents will have access to a patent-pending privacy panel where they can set security features as well as receive reports related to their child's community activities. Finally, the community offers best in-class moderation technology including IM chat-filtering, content analysis designed to find and block unsavory content, and best relationship modeling which allows community moderators to pinpoint potential behavioral issues including predatory grooming and bullying.

"Social networking is one of the most powerful mediums to foster human interaction, communications, and collaboration," said Hilary DeCesare CEO for Everloop. "Given that our kids and tweens are now totally obsessed with social media, it makes for an ideal medium to engage, inspire, and build community around compelling brands associated to learning, science, and discovery such as The Mad Science Group®."

Starting with an invite only beta, The Mad Science Kids Club will launch in the third quarter of this year.  

About Everloop

Everloop is a new class of social networking platform that brings the best in online privacy protection, content sharing, collaboration, and virtual economy to tweens worldwide. Everloop offers real-time communication tools to subscribing members including a profile like FriendFeed®, IM, group chat, SMS, and VoIP. Everloop's rich customization tools allow any members to easily customize their profile theme background using patent-pending, drag-and-drop sticker widgets, plus more. In addition, Everloop provides state-of-the-art parental control to keep parents informed of their child's online activities via web alerts, SMS, and email. Everloop is the winner of the prestigious 2010 DEMOgod™ award for social media.

About The Mad Science Group®

Mad Science® is the world's leading science enrichment provider sparking the imagination and curiosity of children around the world. With live performances in schools, camps, homes, theme parks, and performing arts centers, The Mad Science Group® has developed over 200 hours of original content, with thousands of unique interactive experiences! The company delivers its brand of fun science through an extensive network of 200+ franchise locations in 29 countries; two award-winning children's science-based magazines, KNOW and Yes Mag; and through its own award-winning, large-venue touring production unit, Mad Science Productions®. This year, the company will conduct 250,000 live presentations in 13,000 public and private schools in North America, reaching over 7 million families. For more information, visit www.madscience.org.  

Jill Calcaterra.  (310) 471-0197.  [email protected]

SOURCE Everloop