Twizzlers Twists And Jolly Rancher Candy Go Head-To-Head To Determine Which Candy Makes The Summer Sweeter

Pop Recording Artists Karmin and Jason Derulo Team Up with Twizzlers Twists and Jolly Rancher Candy in the Sweet Summer Showdown

Jun 18, 2014, 12:22 ET from The Hershey Company

HERSHEY, Pa., June 18, 2014 /PRNewswire-USNewswire/ -- Two of music's most popular artists are locked in a heated debate: which candy makes the summer sweeter? Pop-duo Karmin and international superstar, singer-songwriter Jason Derulo, are partnering with Twizzlers Twists and Jolly Rancher Candy to offer consumers exclusive content and access to thousands of prizes to answer that question. Voters can choose from the playful entertainment of Twizzlers Twists or the bold, untamed fruit flavor of Jolly Rancher Candy, both of which are brands of The Hershey Company (NYSE: HSY).

As part of the sweepstakes, the artists recorded exclusive covers of two famous summer anthems. Jason Derulo recorded a version of "Celebration" for team Jolly Rancher and Karmin recorded "Summer Nights" for team Twizzlers, which is currently featured in a Twizzlers Twists ad campaign. To unlock streaming versions of these songs, personal messages from the artists and other exclusive behind-the-scenes content, consumers can vote for the candy that makes their summer sweeter at Votes will unlock content throughout the summer.  

"Summer is the sweetest time of the year, and celebrating with Jason Derulo and Karmin makes it that much sweeter," said Chuck Raup, Vice President and General Manager of U.S. Sweets and Refreshments at The Hershey Company. "Twizzlers Twists and Jolly Rancher Candy are summer staples, and we're excited to see which candy consumers will select to win the Sweet Summer Showdown."

Specially-marked packages of Twizzlers Twists and Jolly Rancher Candy include Sweet Summer Showdown promotional codes, which consumers can enter on the website for the chance to earn thousands of instant win prizes, including a grand prize consumer engagement experience with Karmin or Jason Derulo.

Other prizes are up for grabs, including beach towels, headphones and downloads of the exclusive cover songs. Consumers can enter one code per day and no purchase is necessary.

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About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company's success.


SOURCE The Hershey Company