Two Gold and two Bronze for Daimler Annual Report 2012 at ARC Awards

Aug 08, 2013, 08:27 ET from Daimler Corporate Communications

STUTTGART, Germany, Aug. 8, 2013 /PRNewswire/ -- 

  • ARC Awards (Annual Report Competition) held for the 27th consecutive time
  • Daimler singled out in a total of five categories at world's biggest competition honoring outstanding achievement in annual reports

Daimler's Annual Report for 2012 has been honored with a total of five award certificates at this year's ARC Awards (Annual Report Competition): 'Gold' in the categories of Traditional Annual Report and Print & Production, and 'Bronze' in the categories of Photography and Cover Photo/Design. In addition, the 2012 Annual Report also received 'Honors' in the category of Interior Design.


"We are very happy about these awards, which are similar to the Oscars for annual reports. They show that we have successfully combined solid financial reporting with optical design and the emotionality of the brands and products," said Joerg Howe, company spokesman and Head of Global Communications of Daimler AG, appreciatively.

The international ARC awards were held for the twenty seventh consecutive time. The competition, which is considered to be the world's biggest and most important competition for annual reports, is organized by the independent award organization MerComm based in New York City. The entries for this year's ARC Awards included close to 2,300 annual reports from 34 countries. A jury of international experts from the areas of Investor Relations, Text/Editing, Agency, Design and Photography evaluated the annual report in a total of 21 categories.

The innovative concept of Daimler's Annual Report for the year 2012 places the letter 'A' in the foreground. This letter symbolizes a broad range of contents, which span the new compact models (A-Class), the new commercial vehicles (Actros, Arocs) as well as strategically important corporate topics (alliances), and provides an attractive graphic design element. The Daimler Annual Report is also available as an online version with interactive elements. The contents of the online Annual Report are additionally optimized for desktop use as well as for tablets and smartphones in order to accommodate the growing number of users of mobile terminals.

You can find the interactive Annual Report 2012 at:

Further information from Daimler is available at: and

About Daimler
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services. The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2012, the Group sold 2.2 million vehicles and employed a workforce of 275,000 people; revenue totaled €114.3 billion and EBIT amounted to €8.6 billion.

SOURCE Daimler Corporate Communications