Two Healthy Trade Events Just Got Healthier

LAS VEGAS, Jan. 6 /PRNewswire/ -- In June of 2010, World Tea Expo (www.worldteaexpo.com) and Natural MarketPlace (www.naturalmarketplaceshow.com), both healthy events in terms of their audience growth and the respective industries they serve, will be co-located at the Las Vegas Convention Center (LVCC), exponentially increasing the value to the attendees and exhibitors of both trade events.

"We are bringing together two healthy and vibrant shows with growth potential to multiply the benefits to our clients," states Erica Stone, Natural MarketPlace show manager. "The [World Tea] Expo has been a leading driver of the increased awareness and consumption of specialty and premium tea in North America. Increasing the exposure of tea to the natural and organic industries will contribute to accelerate the growth of sales in the U.S.," added George Jage, president of World Tea Expo.

World Tea Expo will take place June 11th -13th. The two days prior, June 9th - 10th, tea entrepreneurs can take part in New Business Boot Camp, a targeted, intensive educational program. Specialty and premium tea are the main focus of products, services and education at World Tea Expo. According to market research firm Packaged Facts, U.S. tea sales are expected to exceed $15 billion by the end of 2012, a nearly $8 billion increase from 2007 levels. Approximately $5 billion of this expansion is expected to be due to a significant shift from traditional mass produced tea to specialty and premium tea. Attending World Tea Expo is the best way for retailers to profit from the industry's potential.

Natural MarketPlace trade show and conference will be held June 10th -12th, with conference sessions all day on the 10th and the exhibit hall opening at 11:00 am on the 11th and 12th. Natural MarketPlace is the longest-running natural products industry trade show in the U.S. and is produced by New Hope Natural Media in partnership with the Natural Products Association. Nutrition Business Journal estimated that "the U.S. nutrition industry expanded 8.7% in 2008, ringing up total U.S. consumer sales of $101.8 billion." As a show representing an industry that is growing despite economic challenges, Natural MarketPlace offers a unique product set for businesses looking to capitalize on health-conscious consumers seeking preventive, holistic, and healthy options.

For the co-location, each event will remain independently produced, but exhibitors will benefit by gaining access to thousands of new buyers and attendees will enjoy access to a broader range of products.

World Tea Expo is the premier business-to-business event dedicated to specialty tea; it's the three days each year when industry members determine trends, optimize product lines, increase knowledge and network with peers. Tradeshow Week magazine has recognized it as one of the Fastest 50® growing events in North America in 2006, 2008 and 2009. World Tea Expo is produced by SFG Group, LLC, which also produces World Tea News, World Tea Championship, World Tea Ratings, World Tea Buyers Guide and World Tea Webinars. For more information, visit (www.worldteaexpo.com).

New Hope Natural Media (www.newhope.com), a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

The Natural Products Association (www.naturalproductsassoc.org) is the nation's largest and oldest non-profit organization dedicated to the natural products industry. The association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. Association members meet annually in Las Vegas at the association's official tradeshow, Natural MarketPlace (www.naturalmarketplaceshow.com).

Natural MarketPlace Contact

Courtney Smith, New Hope Natural Media

303.998.9199, [email protected]

World Tea Expo Contact

Laura Baddish, The Baddish Group

212.221.7611, [email protected]

SOURCE New Hope Natural Media