Two-Thirds of Tines Customers Now Using AI Features within the Product

To meet demand, Tines co-founder Thomas Kinsella will lead the company's push to embed AI more deeply into customer use cases and internal practices

BOSTON and DUBLIN, April 24, 2025 /PRNewswire/ -- Tines, the leader in AI-powered workflows, today announced that nearly 70 percent of Tines' customers are leveraging AI features within the product. This level of adoption far surpasses industry standards, as McKinsey has recently reported that only 23% of IT organizations and 9% of risk and compliance teams regularly use generative AI.

While gen AI investments quadrupled in 2024, BCG has reported that 75 percent of companies have yet to see significant ROI, citing an inability to weave AI into day-to-day work as a major barrier to value. Meanwhile, since its launch in September, Tines' Workbench, a gen AI chat interface that enables users to securely query and analyze information and take real-time action across applications, has quickly become one of the most utilized features within Tines. Industry metrics used to measure product engagement, such as weekly active users over monthly active users, have already reached levels more akin to top-tier consumer platforms such as Netflix and Spotify.

To match the rapid increase in customer engagement, Tines today also appointed co-founder Thomas Kinsella to lead the company's AI strategy. In the new position, Kinsella will be focused on product development and go-to-market strategy for Workbench and other key AI-related Tines product features. Kinsella will also oversee Tines as Workbench's "customer zero," ensuring internal teams are consistently testing new use cases and best practices and bringing those learnings to customers.

"Customer demand for Workbench has exceeded our already high expectations, indicating an urgent desire for security and IT teams to have the right governance and security measures in place to realize the full potential of AI within their work," said Kinsella. "To meet that urgency requires lived experience. So in addition to engaging with customers, I am committed to our internal team becoming the bellwether for best practices, use cases, and new products that we can rapidly bring to customers to ensure their continued success."

"Workbench is the vendor agnostic copilot a lot of us have been waiting for," said Andrew Katz, Senior Information Security Engineer at JAMF. "The ability to connect it with any tool within our tech stack and have it pull information and recommend next steps instantaneously has removed an incredible amount of friction within our work, increasing efficiency by upwards of 95% in some cases. This has allowed us to operate at a level of agility and speed we couldn't have previously imagined."

In addition to Workbench, within the past year alone, Tines has launched more than 30 new product features powered by AI. Most recently, Bring Your Own Model allows customers to configure and connect to any AI model that is OpenAI schema compatible. Overall, the number of automated actions within the Tines platform has more than tripled over the past year, exceeding one billion tasks automated every week.

"AI represents an inflection point for Tines, offering us an opportunity to create incredible value for our customers by becoming the universal orchestrator of modern, secure workflows across the enterprise," said Eoin Hinchy, Tines CEO. "Seizing that opportunity requires a relentless desire to ship products, and receive feedback and iterate at a breakneck pace. I know few people who are better suited to that task than Thomas."

For more information on Workbench, including sample use cases and success stories, visit https://www.tines.com/product/workbench/.

About Tines

At Tines, we're building a future where technology empowers businesses and people to work smarter and more securely. Leaders across a wide array of industries, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson use Tines' AI-powered workflows to operate more effectively, mitigate risk, reduce tech debt, and do the work that matters most. Co-headquartered in Dublin and Boston, Tines has raised $272M in funding to date from investors including Goldman Sachs, Softbank, Felicis, Addition, Accel, Blossom Capital and Lux Capital. To learn more about Tines, visit www.tines.com.

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SOURCE Tines