WASHINGTON, March 11 /PRNewswire/ -- Almost two years after BBN launched in April 2008 with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed Business Media, and The McGraw-Hill Companies, BBN continues to attract a growing list of media companies in the B2B space.
With the addition of the new publishers BBN reaches over 600 participating websites in various market segments.
"As we approach our two year anniversary I am happy to say that BBN has grown to encompass over 30 of the leading B2B publishers," BBN's Chairman, Derek Reisfield, states. "BBN will continue to maintain this focus of incorporating additional sites with a qualified B2B audience. Stay tuned in the coming months as BBN plans to announce expanded offerings to advertisers and publishers alike!"
BBN provides publishers with incremental revenue without jeopardizing their current client base. "While Jobson has seen a greater number of our core clients placing on-line ad campaigns, we were frustrated by the perishable unsold inventory each month," Marc Ferrara, CEO, Information Services Group, Jobson Medical Information, LLC explains. "After reviewing a variety of ad networks, we chose BBN because of the pedigree of its client base and the overall highly cooperative approach offered. Within days of wrapping up our agreement with BBN, we started earning dollars from BBN Campaigns."
BBN offers advertisers targeted reach to qualified business media audiences through a variety of digital media platforms including website, email, mobile and custom programs designed to meet specific marketing objectives. Advertisers have embraced the proven ROI of BBN's unique large-scale reach to business decision-makers in the context of where they work.
"As a close partner of BBN, we have seen firsthand how it stands apart from other B2B ad networks in terms of ease-of-use and delivering a qualified audience," said Ari Bluman, President, North American Sales & Operations for 24/7 Real Media. "BBN delivers extensive access to B2B decision-makers, and, when combined with Open AdStream's superior targeting filters, it becomes a powerful resource for advertisers."
BBN utilizes 24/7 Real Media's award-winning ad serving and campaign management platform, Open AdStream®, for ad targeting and delivery. BBN Networks is a privately-held company based in Washington, D.C.
For a full listing of BBN partner publishers, please visit www.theb2bnet.com.
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