PHOENIX, Oct. 20, 2015 /PRNewswire/ -- U-Haul International, Inc., the industry leader in do-it-yourself moving and self-storage, has partnered with its hometown NASCAR track to become the Official Trailer and Propane of Phoenix International Raceway.
U-Haul and PIR announced the moving giant's new role on Tuesday during an event at the U-Haul Technical Center in Tempe, where the design, manufacturing and testing of U-Haul® equipment across North America takes place.
U-Haul, which is celebrating its 70th year in business, will have a significant display on the Fan Midway to promote and educate fans on safe trailering and propane use during the Nov. 12-15 race week, when NASCAR visits for the next to last race of The Chase for the Sprint Cup.
"Customer safety is our top priority," U-Haul Executive Vice President Stuart Shoen said. "Sharing safe-trailering practices and interacting with our customers at a historic venue like Phoenix International Raceway, where thousands of fans will be towing trailers and vehicles, is a great opportunity.
"There is a unique synergy between U-Haul, PIR and race fans. We believe that offering fans the chance to see our equipment on display, ask questions and receive tips from the foremost experts in safe trailering will enhance the race-week experience. We also will be teaching propane safety and dispensing propane on-site, at a special raceway rate, to remind fans that U-Haul is one of the top propane retailers in North America."
The fan-centric U-Haul exhibition will be located just north of the on-site Safeway grocery and near PIR's one-mile oval where the final four drivers in The Chase will be determined on Sunday, Nov. 15 at the Quicken Loans Race for Heroes 500.
"We are thrilled to partner with U-Haul and as they celebrate their 70th anniversary, and the fact that they are locally owned makes it particularly meaningful for our team," said PIR President Bryan R. Sperber. "Camping is such an integral part of the race experience for many fans, and we look forward to working with U-Haul to help teach our fans safe trailering and propane usage practices."
Phoenix International Raceway offers a number of options and amenities for campers staying on site throughout each NASCAR event weekend. As the Official Trailer and Propane of PIR, U-Haul will have the potential to impact more than 10,000 campers at the track on race weekend.
U-Haul also will be highlighting its U-Box® portable moving and self-storage containers by accepting canned food donations for St. Vincent de Paul throughout the track on race weekend. To learn about U-Haul Company's fan giveaways, follow U-Haul on Twitter and Facebook.
The popular fall race at PIR sold out nearly a month in advance and features a full weekend of NASCAR action, including racing from the top-three series in NASCAR. Prior to the Quicken Loans Race for Heroes 500 in the NASCAR Sprint Cup Series on Nov. 15, the event weekend will feature the DAV 200 Honoring America's Veterans NASCAR XFINITY Series race on Saturday, Nov. 14, and the Lucas Oil 150 NASCAR Camping World Truck Series race on Friday, Nov. 13. The weekend kicks off with the Casino Arizona 100 NASCAR K&N Pro Series-West race on Thursday, Nov 12.
The Quicken Loans Race for Heroes 500 is the final Eliminator race in The Chase for the Sprint Cup, after which the field of championship contenders will be reduced to the final four who will head to the season finale at Homestead-Miami Speedway for the title showdown.
Since 1945, U-Haul has been the No. 1 choice of do-it-yourself movers, with a network of more than 20,000 locations across all 50 states and 10 Canadian provinces. U-Haul customers' patronage has enabled the U-Haul fleet to grow to more than 135,000 trucks, 107,000 trailers and 38,000 towing devices. U-Haul offers more than 491,000 rooms and more than 44 million square feet of self-storage space at owned and managed facilities throughout North America. U-Haul is the largest installer of permanent trailer hitches in the automotive aftermarket industry and is one of the nation's largest propane retailers. www.uhaul.com
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has been the premier motorsports venue in the Southwest. As the only track in the West to have two NASCAR Sprint Cup Series weekends a year, PIR kicked off its 2015 NASCAR season with the CampingWorld.com 500 NASCAR Sprint Cup Series race weekend in March and will round out the year with the semifinal race for the Chase for the NASCAR Sprint Cup, the Quicken Loans Race for Heroes 500, Nov. 12-15. www.phoenixraceway.com