U2opia Mobile Partners with Robi Axiata Limited to Enrich Lives of Mobile Users in Bangladesh with Sponsored Data

Feb 10, 2016, 11:01 ET from U2opia Mobile Pvt Ltd

NEW DELHI, February 10, 2016 /PRNewswire/ --

- After a successful launch in Rwanda, Fonepass makes data affordable and accessible for millions in Bangladesh  

- Provides a compelling tool for marketers to reach out to new users and retain users 

With an aim to address the growing demand of mobile internet and enrich user experiences, U2opia Mobile has inked a partnership with Robi Axiata Limited, a leading mobile operator in Bangladesh, to provide its user base with its sponsored data service called Fonepass. The launch of Fonepass in Bangladesh, follows the success of the service in Rwanda with MTN, where it caters to a subscriber base of over 4 million. As a platform, Fonepass is meant to excite subscribers with no or limited internet access.

     (Logo: http://photos.prnewswire.com/prnh/20150219/731415 )

More information about Fonepass is available on http://www.fonepass.mobi

An open marketing platform, Fonepass allows customers to access mobile applications at no additional cost, hence attracting new users and increasing retention for marketers to benefit from. Fonepass gives access to mobile data through sponsorships, and enables telecom operators to give its subscribers more value, while monetizing its mobile data network. Content providers and other businesses can use this innovative network solution with existing mobile websites and applications.

Fonepass allows customers to access their favorite mobile applications and also encourages them to try out new applications and unlock the true value of the internet. Once users logs on, they can choose the app they want to access and start engaging and get rewarded for their usage, instantly.

Commenting on the launch of Fonepass in Bangladesh Robi's Executive Vice President Jean-Michel Arnaud Chanut said that, "Robi's prime focus is to spread the use of internet across the country regardless of our subscriber's socio-economic background. In this regard, we feel that Fonepass will help in drawing a large number of new internet users. We thank U2opia Mobile for making this unique opportunity available for our valued subscribers."

Talking about the solution, Sandeep Ganguly, CEO, U2opia Mobile, said, "With a continued aim to bridge the digital divide and make mobile data accessible to millions, we are excited to partner with Robi Axiata Limited, one of the leading telecom players in Bangladesh, after successfully launching Fonepass in Rwanada. Users in emerging markets are increasingly demanding data connectivity but its unavailability and exorbitant data costs continues to leave billions of mobile users, in information darkness. U2opia Mobile's sponsored data platform, Fonepass, is working with operators and Local - Global apps across geographies, to ensure data is more accessible and affordable via our patented solution. Additionally, Fonepass also enables operators and content providers, alike, to capture the revenue from data that they are missing out." 

"U2opia Mobile is at the center of mobile data revolution, and we aim to launch technology that drives connectivity, fuels transformation and helps business grow to innovate. After successfully connecting millions of users across the globe on USSD, we are now making connectivity a reality and ensuring users have an easy and affordable access to enriched experience over mobile data. We understand the importance of connectivity and continue to collaborate with global internet giants and telecom carriers to realize this and help every user be a part of the real world. He further added  

About U2opia Mobile 

U2opia Mobile is a mobile technology company that enables technology that drives connectivity, fuels transformation and helps companies grow and innovate. Since its pioneering launch in May 2011, its flagship product, Fonetwish, that enables ubiquitous and customized access to the social internet on USSD, U2opia Mobile now offers data driven solutions. U2opia Mobile's solutions include Fonepass, a sponsored data platform that excites customers with possibilities of data and Foneverify, a user authentication tool for businesses application economy. The solutions engage a variety of customers, across generations of handsets.

U2opia Mobile works with the largest and most innovative mobile operators in Asia, Africa & Latin America and is managed by an experienced team with deep understanding of consumer, internet and mobile ecosystems. The company addresses a global user base of 1 Billion users in emerging markets with its innovative mobile data solutions. Over the span of 5 years, U2opia Mobile has inked strategic relationships with over 75 MNO's globally. The company is backed by marquee investors Matrix Partners and Omidyar Network, who provide strategic market reach as well as strong financial support. U2opia Mobile runs operations from Singapore, Delhi, Dubai and San Francisco.    

For further details contact: 

U2opia Mobile
Nikita Nadwani
Neha Chandra


SOURCE U2opia Mobile Pvt Ltd