The development of key projects like Caesars Palace, Fairmont and others will lead to the development of the tourism industry, which in turn will support the demand originating from the Hotel Industry.
UAE will experience an increase in expat population owing to the stability in oil prices in near future. The increase in expat population will further lead to an increase in furniture retailers in the region.
Growth of Real Estate Sector: In UAE alone 55,000 homes and 40,000 new hotel rooms were constructed in 2017-18. It has been observed that 70% of the timber and wood products are used for construction purposes while the remaining 30% is used in real estate, interiors, furniture and other industry applications. The demand for furniture is likely to go up in the near future as Dubai will add 40,000 new hotel rooms and service apartments to meet the growing demand of tourists following the "Expo 2020" in Dubai, which is for a period of 1 year from 2020 to 2021.
Increasing Competition among Manufacturers and Retailers: The furniture market in UAE region is highly competitive owing to the rising demand of furniture and furnishing products. This rise in demand has led to the growing domestic demand and emergence of multiple players catering to the same target audience in the space. Manufacturers and retailers operating in the region compete on almost same grounds of quality of the product and the material used to manufacture the product.
Competition from Different Format Stores: Organized furniture retailers in UAE have faced substantial competition not only from the unorganized sector but also from different types of stores within the organized market. The organized furniture market comprises of company showrooms (exclusive or franchise), SIS format stores and destination stores. Exclusive showrooms and franchise outlets of specific brands have witnessed a higher footfall owing to high brand awareness and customer satisfaction, whereas on the other hand destination stores possess furniture products of different products under one roof.
High Marketing/Promotion Costs: Furniture as a product holds high importance in the mindset of the people of the UAE region. Hence, in order to represent the high value generated by particular furniture product, companies often incur high costs for marketing and promotion. Display of advertisements on television, newspapers, online portals and display of actual products in retail mall promotions has increased the cost of marketing. In the future, it is believed that the companies will continue to dedicate their marketing expenditure towards above the line advertising modes.
UAE Furniture market is expected to register positive CAGR of around 5.6% during the period 2018-2022. Rise in number of online market players catering to the demand for wooden products and accessories are expected to have positive impact on the overall revenue of UAE furniture market.
Ken Research announced its latest publication which provides comprehensive analysis of Indonesia home, office, hotel and industrial furniture market. The report further provide insights on home furniture by room type (bedroom, living room, dining room, Kitchen Furniture), by product type such as bed, sofa, modular and regular wardrobe, kids furniture, dining set, sofa cum bed, television sets, coffee table, center table, dressing table, modular kitchen sets and others.
Ken Research announced its latest publication which provides a comprehensive analysis of the furniture market in Philippines. The report focuses on the home furniture product segments of the industry. The report covers aspects such as furniture market by its key segments including end users, major cities, organized and unorganized sectors. It also covers the home furniture market by its product categories including bedroom (Bed, Wardrobe, Dressing Table and Others), living room (Sofa, Sofa cum bed, Television, Coffee Table and Center Table), dining room and kitchen, online furniture market, children furniture, mattress market by size of mattress (King, Queen, Single), by type of mattress (Spring, Foam and others). The publication also includes competitive landscape, which discusses the major market players along with the detailed discussion about the organizations and their product portfolio. The reports also provides in depth case studies for setting up modular kitchen and home furniture in Philippines. Furthermore, the report includes snapshot on the online furniture market. The future analysis of overall Philippines Furniture Market has also been discussed along with recommendations from analyst view.
The report provides a comprehensive analysis of the Furniture market in organized residential and non residential market. The report covers aspects such as overall furniture market, organized home furniture market, segmentation of organized home furniture market by product categories, regional sales, target group, age group, city wise home furniture sales, by distribution channel and by material categories. The report also covers extensive analysis on customer preferences in India home furniture market, along with the trade scenario of furniture in India. The publication extensively covers competitive landscape of major organized furniture manufacturers and retailer with their detailed company profile. The online space of furniture in India has been separately covered in the report with their business model, operating model along with margins. The future analysis of overall home furniture market and by segments has also been discussed in each of the sub segments. Furthermore, the report also provides coverage on children's furniture market, modular kitchen market, mattresses market. The report also provides detailed information on the investment required to set up furniture manufacturing plant in India, with detailed profitability analysis. The report is useful for Furniture exporter, retailer, Manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
The report provides a comprehensive analysis of the furniture market in Australia. The report focuses on the home furniture product segments of the industry. The report covers aspects such as market size in consumer expenditure, Australia furniture market segmentation by end users (Residential, Hospitality and Commercial), major cities (Sydney, Melbourne, Perth, Brisbane, Adelaide, Auburn, Gold Coast, New Castle and Canberra), by Organized and Unorganized sector, by home furnishing (Indoor, Outdoor and Lighting), by distribution channel (Homewares and Home Furnishing Stores, Home Improvement and Gardening Stores, Department Stores, Mass Merchandisers, Internet Retailing, Supermarkets, Variety Stores, Warehouse Clubs and others). The publication also includes competitive landscape, which discusses the major market players (Harvey Norman, Freedom, Fantastic, Nick Scali, IKEA, Pacific Furniture and Linen House) along their product portfolio. The reports also provides in depth case studies for setting up modular kitchen and home furniture in Australia. Furthermore, the report includes snapshot on the online furniture and used furniture market. The future analysis of overall Australia Furniture Market has also been discussed along with recommendations from analyst view.
For Queries please contact: Ankur Gupta Head Marketing, Ken Research [email protected] +91-124-4230204