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Ubiquity Broadcasting Corporation Makes History Again With its Patented IP Backhaul Technology While Broadcasting Day 1 of the 2011 Sponsor Me Sunset Open

DAY 1 WAS BROADCASTED LIVE AT WWW.SPONSORME.COM, ON TIME WARNER OCEANIC CABLE AND ON MOBILE MEDIA DEVICES INCLUDING APPLE'S IPAD AND IPHONE, DAY 2 TO FOLLOW


News provided by

Ubiquity Broadcasting Corporation

Jan 18, 2011, 10:28 ET

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SUNSET BEACH, Hawaii, Jan. 18, 2011 /PRNewswire/ -- Ubiquity Broadcasting Corporation has made history again while broadcasting the 2011 Sponsor Me Sunset Open using its patented IP backhaul technology. Today's contest featured up to 12 foot sets and some of the best surfers in the world. Ubiquity Broadcasting Corporation's patented IP backhaul technology and methodology are changing the way the world views live broadcasts and simulcasts over the internet, television, and mobile devices.

(Photo: http://photos.prnewswire.com/prnh/20110118/LA32230)

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(Logo: http://photos.prnewswire.com/prnh/20110112/LA29303LOGO)

Ubiquity continues to bring the next generation of broadcasting to life while working with Time Warner Oceanic Cable and Sony during day 1 of the Sponsor Me Sunset Open. Ubiquity was once again able to provide broadcasters with a direct IP stream eliminating the need for expensive satellite trucks, production equipment, production staff, and costly fiber drops. By using an IP backhaul, Ubiquity is able to deliver a cost effective HD broadcast and simulcast to the internet, television, and mobile media devices. Ubiquity broadcasted Day 1 of the 2011 Sponsor Me Sunset Open live, in stunning HD to Time Warner Oceanic Cable, on the internet at sponsorme.com, on Apple's iPad and iPhone, and on other mobile devices.

With the culmination of 10 years of patenting the methodology and perfecting the necessary technology for an IP backhaul, Ubiquity has proven once again to be a huge success. Fresh from the recent success of the world's first Surf contest shot in 3-D, CEO of Ubiquity Broadcasting Chris Carmichael said live at the event, "Ubiquity continues to deliver the best broadcasts with our broadcasting patents and technology. Ubiquity brings the best the world has to offer."

This year Ubiquity added production value to the Open by cutting pre-roll and post roll interviews of the surfers in the event. Carmichael added, "This year's Sunset Open views more like a live sporting event than ever before. We have really added value to the broadcast by giving the end user a more engaging experience by offering live interviews from both the water and the beach along with introducing the surfers with their backgrounds."

"One of Ubiquity Broadcasting Corporation's secret weapons was unveiled today," said Carmichael. The waterproof microwave uplink microphone and video distribution system, developed by Ubiquity and Ubiquity's Director of Cinematography Mike Prickett, gave viewers the one of a kind experience of listening to a surfer as he was surfing his heat. "This has never been done before", said Prickett. "The distribution system allows me to interview the surfers live in HD with HD sound while they are waiting for the next big set."

Ubiquity's Director of live webcasts, Daniel Swiney said "Ubiquity's IP backhaul technology and one of a kind video and audio distribution system gives the end user a better quality broadcast experience."

Ubiquity's co-founder Connie Jordan said, "It is all about giving the end user the best viewing experience possible. By adding value to the broadcast, more people are interested in watching the event."

Ubiquity strives to bring ease of use and accessibility to the end user. By doing so viewers of Ubiquity's broadcasts are able to immersive themselves into the production and have a viewing experience unrivaled in the action sports industry.

Emmy Award winner Steve Jacobs of Ubiquity said, "Ubiquity continues to be at the forefront of broadcasting technology."

Ubiquity Broadcasting Corporation, Sony, and Time-Warner Oceanic Cable are ready to bring the next generation of broadcasting and technology to life again tomorrow at day 2 of the 2011 Sponsor Me Sunset Open.

Marty Thomas, Event Coordinator of the ASP said, "The swell may be huge tomorrow. Even the famous "Eddie" may be held with the forecasted swell. Sponsor Me will have to start bright and early, so the waves don't get too big."

About:

Ubiquity Broadcasting Corporation

Redefining content creation and distribution for the digital age, Ubiquity Broadcasting Corporation is a next-generation company, creating the world's first ubiquitous network, where content distribution is platform and screen independent.  With more than 60 worldwide patents and patents-pending, Ubiquity is accelerating the ultimate convergence of media: mobile, internet and television. UBC redefines broadcasting for the digital age, placing the UBC network at the forefront of a fully global, mobile society.  In addition to its technology developments, Ubiquity Broadcasting Corporation also produces and distributes video coverage for the upcoming "Sponsor Me" series of Action Sports events.  The company is privately held, based in San Juan Capistrano, CA.  

For more information on Ubiquity's technology, applications and innovations, please visit www.ubiquitybc.com

Sponsor Me

Sponsor Me is the premier action-sports social media group. Sponsor Me is creating a signature contest series for both professional and amateur athletes in the action sports of surfing, skateboarding, snowboarding, motocross, MMA, drifting and others. The contests are supported by live webcasts via the Sponsor Me site and delivered to mobile devices. Sponsor Me competitions will be held regionally, judged by the pros, and the winners will go on to compete on a national level where fans will have the opportunity to vote online and via SMS.  The founders of Sponsor Me grew up competing and participating in all areas of action sports, and some continue to compete at a professional level today. For more information please visit www.sponsorme.com

Sony Corporation

Sony Corporation is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices. Sony operates in five segments: Electronics, which develops, designs, manufactures and sells electronic equipment, instruments and devices for consumer and professional markets; Games, in which Sony Computer Entertainment Inc. develops, produces, markets and distributes PlayStation 2 (PS2), PSP (PlayStation Portable) (PSP) and PLAYSTATION 3 (PS3) hardware and related software; Pictures, which encompasses motion picture production and distribution, television production and distribution, and digital content creation and distribution; Financial Services, which includes the activities of Sony Financial Holdings Inc. ,and All Other, which comprises Sony Music Entertainment and Sony Music Entertainment (Japan) Inc. (SMEJ). On October 1, 2008, it acquired Bertelsmann's 50% interest in SONY BMG MUSIC ENTERTAINMENT (SONY BMG). Sony Electronics is the largest unit of Sony Corporation of America, the holding company for Sony Corporation's US-based electronics and entertainment businesses. Sony Corporation of America's consumer electronics unit makes and markets products to tap into Sony's music, films, games, and other businesses. The electronics arm sells PCs (the Sony VAIO) and their peripherals, as well as TVs, VCRs, PDAs, DVD and MP3 players, digital cameras, camcorders, CD players, and car audio items. The company's also a retailer and operates about 60 Sony Style retail shops in the US, mostly in California, Texas, and Florida.

Time Warner Oceanic Cable

Time Warner Cable (TWC) makes coaxial quiver. The company is the #2 US cable company, after Comcast, with operations in 28 states. TWC has about 14 million basic cable subscribers, mostly consumers, including about 9 million digital video customers. It provides broadband Internet access to about 9 million customers primarily through ISP Road Runner. The company also offers VoIP digital phone service to about 4 million customers in conjunction with Sprint Nextel.

Apple Inc.

Apple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, as well as sells various related software, services, peripherals, and networking solutions. The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, iPad, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store.

The Association of Surfing Professionals (ASP)

ASP was formed in 1982 to protect the interests of professional Surfers. The association organizes the six professional surfing circuits including the World Championship Tour or WCT, which was renamed to the ASP World Tour in 2007.

MEDIA CONTACT


Marty Appel Public Relations

100 W 57 St

New York NY 10019

PH: 212 245-1772

FAX: 877 298-1932

www.AppelPR.com

SOURCE Ubiquity Broadcasting Corporation

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