UBM Delivered High Level Seminar in Beijing to Advance the Exhibition Industry in China

BEIJING, Dec. 9, 2013 /PRNewswire/ -- On Monday December 2, 2013, UBM delivered an entire day of high level seminars on the topic of "Using databases, Internet and social media to improve visitor and attendee experience" to a group of selected attendees from local Chinese exhibition organizing companies. Co-organized with the Trade in Services Department of Ministry of Commerce, and supported by China Convention & Exhibition Society (CCES), the event was keynoted by speeches from Madame Shu Huan, Division Director of the Department of Trade in Services for the Ministry, and Ms. Jane Risby-Rose, Executive Vice President in Charge of UBM Global Events Learning Initiatives, headquartered in London.

(Photo: http://www.prnasia.com/sa/2013/12/09/20131209115044122693.html )

UBM brought in other key experts from outside the mainland including Mr. Simon Carless, EVP, UBM Technology - Game Network, Black Hat from UBM's San Francisco office who spoke about using the community website to increase event engagement and recruitment and showed some key techniques for developing a deeper relationship with their exhibition and conference visitors through continuous and deep online engagement; and Mr. Ben Veechai, Regional Director International Marketing from UBM Asia headquarters office in Hong Kong who shared the knowledge of how to Understand web analytics for improved visitor promotions and marketing.

UBM's senior managers from the mainland were also invited to share their learnings. Mr. Jing Li, Business Development Director from PRN China discussed the intricacies involved in delivering and monitoring a company's message in the social media environment and Ms. Gong Kangkang, General Manager of UBM Hangzhou, shared her experiences in internationalizing a Chinese exhibition brand with active application of new social media. Finally Mr. Huang Biao, president of LINGTONG Exhibition Co., Ltd. gave a lecture on how the Chinese exhibition industry can become more sustainable, more environmentally friendly and create less waste.

Attendees from selected companies came to Beijing from all over China to attend the seminar that was offered at no charge; and they came from 17 provinces and municipalities including Beijing, Chongqing, Shanxi, Jilin, Shandong, Guangxi, Shanghai, Guangdong, Zhejiang, Hunan, Liaoning, Heilongjiang, Sichuan, Hebei, Shaanxi, Jiangsu, and Ningxia.  

At the summary speech of the seminar, Madame Shu Huan stated, "We appreciate UBM providing such a good opportunity to share their great ideas and best practices with us. I saw enthusiastic engagement, interaction and networking today, the seminar was successfully done. We are impressed by the generosity and corporate responsibility of UBM as a world renowned exhibition company. Ministry of Commerce attaches great importance to the training of exhibition talents, we believe that such activities will further enhance cooperation between Chinese and foreign exhibition industry players and achieve win-win results. Meanwhile, we appreciate CCES for their continuous efforts and support to this event."

David Levin, UBM CEO said, "UBM is committed to the Chinese market - and to the Chinese exhibition Industry. We believe that by freely contributing our time and expertise to help raise the level of excellence of the Chinese exhibition through events like this seminar we can do our part to improve the standards and practices of the entire industry in which we are enthusiastic participants."

At the end of a very full day of learning, attendees received their certificates personally from Mr. Lyu Jijian, Deputy Director General of Trade in Services Department of MOFCOM, Mr. David Levin, UBM Global CEO and Mr. Yuan Zai Qing, President of CCES who highly appraised the successful conclusion of this event and encouraged the attendees to apply what they learned to their daily work.

Trade in Services and Commercial Services Department of Ministry of Commerce

Trade in Services and Commercial Services Department of Ministry of Commerce is the regulatory authority for trade in services and commercial services in China with a dedicated division responsible for the management of convention and exhibition industry, including drawing up regulations for exhibition industry, designing development policies and facilitation measures, supervising nationwide industry management and facilitation incentives. (http://fms.mofcom.gov.cn/)

UBM plc

UBM plc is a leading global events-led marketing and communications services business with 5,500 staff  in more than 30 countries. UBM Asia, owned by UBM plc, is now Asia's leading exhibition organiser and the biggest commercial organiser in mainland China. UBM Asia organises more than 60 exhibitions and conferences in China each year with the top 20 exhibitions have annual total net area of more than 600,000㎡, including Hong Kong Jewelry & Gem Fair, CBME, Furniture China, CPHI China, HDD, All China Leather Exhibition, Marintec China, and Sign China. (www.ubm.com)

China Convention & Exhibition Society

China Convention & Exhibition Society (CCES)is a nationwide, academic, non-profitable social organization -- approved by State Council and registered under Ministry of Civil Affairs -- composed of enthusiastic experts, scholars and relevant professionals engaged in the convention and exhibition industry and exhibition economy research. CCES focuses on publicity and implementation of national industrial guidelines and policies, the study of exhibition theories and practical problems, building communication platforms for the industry to contribute to the establishment of a thriving exhibition economy and the scientific theory of exhibition management with Chinese characteristics. (www.cces2006.org)

SOURCE UBM plc