UBM Studios to Educate Marketers on the Power of Digital Environments at the Event Marketing Summit

CHICAGO, April 17, 2012 /PRNewswire/ -- UBM Studios today announced that Kathleen Connolly, Vice President, and Max Gerstein, Senior Sales Engineer, will share expertise on digital environments at the Event Marketing Summit, the world's leading executive conference on events and trade shows, which will be held at the Sheraton Chicago Hotel, April 30 - May 2, 2012. 

On Monday, April 30 at 8:30 a.m. Gerstein will co-present with Scott Kellner, Chief Marketing Officer, INXPO on the "Virtual and Hybrid Event Bootcamp" where they will discuss the digital event landscape and provide attendees with details on how to build relationships between live events, create a global reach and drive new revenue streams around fresh content and product offerings.   

On Wednesday, May 2 at 4:30 p.m. Connolly will lead a session "Creating An Always-On Virtual Environment."  Joined by John Viglotti, VP, Products and Services, PR Newswire, and Dan Dignam, Executive VP, UBM Channel, this panel will discuss how digital platforms can help B2B marketers gain a competitive advantage, improve communications and boost lead-generation for their brands and products while improving efficiency.  Connolly, Viglotti and Dignam will deliver both practical and innovative ideas tied to COMDEXvirtual and RetailInvestorConferences.com. 

UBM Studios partnered with UBM Channel to create COMDEXvirtual, the largest independent virtual gathering of the IT Channel.  COMDEXvirtual brought together solution providers and technology vendors from around the globe to network to learn about the latest technologies and trends and solidify new and existing partnerships.  Additionally, UBM Studios brought BetterInvesting (NAIC), PR Newswire and MUNCmedia's investors together for a monthly online investor conference series with public companies and investors called RetailInvestorConferences.com.  In its first year, RetailInvestorConferences.com grew to a community of over 7,500 active investors from 74 countries with sponsors such as Aflac, Petrobras, SAP, The Securities, Exchange Commission, Deutsche Telekom, The Motley Fool and National Retail Properties.

Gerstein is responsible for educating marketers and event managers on the technology, cost implications and how to best meet objectives through the use of various digital media products and environments.  Gerstein has more than ten years experience in media production, serving as the liaison between customers, sales and production.  Gerstein joined UBM Studios from Quicksilver Associates where he led projects involving interactive media, e-learning, internet solutions, video and animations.  Earlier in his career, Gerstein held a variety of production positions with Greystone Builders & Design, the American Society for Clinical Pathology, Tiny Elephant Films and Redcar.  Gerstein earned a Bachelor of Arts degree from Columbia College.  Gerstein continued his education by enrolling in the Graduate Program at St. Xavier University studying Psychology and Human Development.

Connolly is responsible for business development and consultative services focused on leveraging virtual environments to engage with audiences all of types. She has 20 years of sales and management experience in IT media and events.  Most recently, Connolly was the Strategic Director with Everything Channel, where she worked with leading Channel Chiefs to help meet their Channel objectives from strategy to recruitment and enablement to demand generation. She is an expert in blending the right products and services to suit the unique needs of each client.  Prior to joining UBM, Connolly held both sales and management positions with Internet Week, InformationWeek, and Network Computing. Connolly earned a Bachelor of Arts in Business Administration with an emphasis in International Marketing from California State University at Fullerton and received a certificate from the Leading and Managing People Program from Columbia University's Graduate School of Business.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or [email protected]. 

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About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface.  UBM Studios is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.  For additional information on UBM Studios, visit www.ubmstudios.com. 

About UBM

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

Contact
Michele McPhail
UBM Studios
[email protected]
773 687 4321

SOURCE UBM Studios