UFS expands its Banking Technology solutions with the acquisition of Quest Analytics

GRAFTON, Wis., June 11, 2025 /PRNewswire/ -- UFS, the technology outfitter for community banks, announced that they have acquired Quest Analytics, a financial services technology company.

Quest Analytics, headquartered in Pittsburgh, delivers a highly scalable and customizable customer engagement platform designed exclusively for financial institutions. For over 20 years, Quest Analytics has leveraged the deep banking knowledge of its team and intuitive design of their technology solution to deliver tangible sales and business outcomes for financial institutions.

"Our team, originating from banking backgrounds, recognized the hurdles faced by bankers in customizing generic CRM systems to suit the distinct requirements of financial institutions. Our mission was to develop tools and a banking engagement system enabling institutions to harness the potential of their data, enhance customer relationships and streamline the efficiency of bank staff," said Karl Keller, President of Quest Analytics.

"The acquisition of Quest Analytics is perfectly aligned with our purpose of empowering community banks to thrive. The combination of Quest Analytics and the UFS Banking Applications suite will provide a deeply integrated and robust technology platform capable of redefining customer journeys and producing material financial benefits for our clients," says Mike Tenpas, CEO of UFS. "We are excited to welcome Karl Keller and his team to UFS."

With the combination of Quest Analytics and UFS's leading technology and best-in-class service delivery organization, banks now have a single partner to power their entire customer engagement and banking operations platform. Offered through nine flexible modules, Quest Analytics provides a complete suite of customer success solutions including marketing, lead generation, prospecting, cross-selling, servicing, customer profitability, data analytics, and much more.

"Our teams are already working together to tightly integrate the Quest Analytics Customer Success platform with UFS's suite of banking applications and private cloud solution which will create a highly efficient, easy to deploy platform designed to empower bankers with the technology to execute their unique business strategy," says Eric Jones, President of UFS. "The true promise of data-driven, customer centric cross-selling is now possible with the combination of Quest Analytics and UFS."

About UFS: UFS provides purpose-built technology solutions with extraordinary service to community financial institutions. Its comprehensive offerings include core banking solutions, managed IT services, cybersecurity as a service, hardware and infrastructure, and advisory services. Founded in 1991 by three community banks and headquartered in Grafton, Wisconsin, UFS partners with more than 450 financial institutions across the United States. 

About Quest Analytics: Quest Analytics is a financial services technology and training company specializing in helping banks and credit unions grow quickly and profitably. Founded in 2001, Quest Analytics is a privately held company headquartered in Pittsburgh, Pennsylvania.

SOURCE UFS