UGG Remains A Top Searched Term For The Holidays

Named as one of "Oprah's Favorite Things" and seen on the feet of Kendall & Kylie Jenner, UGG remains the leading gift-gifting item for the holidays

Dec 07, 2015, 16:20 ET from The UGG Brand

NEW YORK, Dec. 7, 2015 /PRNewswire/ -- For the 2015 holiday season, "UGGs" and "UGG" has secured two of the top ten most searched terms following Black Friday. With "UGGs" securing the number 2 spot and "UGG" securing the number 9 spot, UGG® continues to be one of the top ten most sought-after items this holiday season, according to Experian.

Kicking off UGG® season this September, the brand's new Classic Luxe Collection brought ultimate comfort to models backstage and during the test walk at Marchesa's New York Fashion Week show. Continued love of the brand followed as Classic Slim was introduced with a sleeker, slimmer silhouette and Oprah named the Kristin one of her favorite things and celebrity stylist Rachel Zoe gave the new line her stamp of approval. Fans of the brand such as Olivia Culpo, Brittany Snow, Dancing with the Stars winner Bindi Irwin, Khloe Kardashian and Kendall & Kylie Jenner have all been seen wearing the brand's Classic styles. 

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"Building on our history as a lifestyle brand delivering luxury, comfort and warmth, we have successfully expanded our presence in footwear, accessories and home-related offerings, extending the unique gift-giving and receiving experience that defines and sustains UGG as such an incredibly successful brand," says Deckers Brands President Dave Powers.

In addition to being Cyber Monday's top searched item, UGG® is the only non-electronic brand that has consistently secured a spot in Experian's top five. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond its original sheepskin boot. UGG® is a global leader in the categories of men's and women's loungewear, outerwear accessories and home product.


Matthew Magnin

UGG® Australia

M: 917-842-2391

Sana Neumann

HL Group

M: 646-460-8937

About The UGG® Brand
Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, @UGGAustralia @UGGforMen #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

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