NORCROSS, Ga., Jan. 24, 2014 /PRNewswire/ -- UHS-Pruitt Corporation announced today that, after 45 successful years, the organization has changed its name to PruittHealth, and modified its branding to achieve a more unified image for its vast array of health care services. The new name and branding were premiered at the Georgia Health Care Association's Winter Convention at the Cobb Galleria, attended by more than 400 health care professionals from Georgia, South Carolina, Alabama, and Florida. PruittHealth also unveiled its new high-tech trade show booth, in which conference attendees were able to view videos and navigate interactive displays to understand the organization's unique model of care and spectrum of health care services.
"We recognized that, as we have grown over the years and added more and more services, it became increasingly difficult to communicate to our customers that we offer an integrated model of health care and support services." said Neil L. Pruitt, Jr., Chairman & C.E.O. of PruittHealth. "With this rebranding, we hope to eliminate confusion and strengthen our synergy. By streamlining the names of our service lines and offering a clearer picture of what we do, we are strengthening our identity. We've always stood for quality, and we always will...PruittHealth will help us to amplify that, and clearly articulate our comprehensive model of care to our customers and referral sources."
PruittHealth also launched the first phase of www.pruitthealth.com, their new modernized, user friendly website; with additional interactive features to be added in the coming weeks. By spring 2014, PruittHealth will change the names of its health care providers and initiate a full rebranding campaign in communities throughout the Southeast.
Since 1969, PruittHealth has been providing high quality health care services throughout the Southeast. The PruittHealth family of providers is well known for its holistic model of care, as well as its proactive performance improvement programs, and its continuous commitment to caring and to quality. The PruittHealth family includes hundreds of locations and touches the lives of more than 24,000 patients each day throughout Florida, Georgia, North Carolina, and South Carolina. Care is provided to customers through skilled nursing and rehabilitation centers, home health and hospice agencies, assisted living and independent living communities. PruittHealth also provides institutional pharmacy and medical supply services, and programs in rehabilitation, nutrition, adult day care, and care management. For more information visit PruittHealth.com.
About the Georgia Health Care Association
Founded in 1953, the Georgia Health Care Association is a not-for-profit organization representing long-term and post-acute care providers located throughout the state of Georgia. The association is dedicated to enhancing the ability of providers to provide competent and compassionate care and advocates for quality care and services for frail, elderly and disabled Georgians. GHCA's more than 340 members serve more than 58,000 individuals annually. For more information, visit www.GHCA.info or www.Facebook.com/GHCA.info.