UK's Largest Electrical Retailer Launches New Range of 'No Frills' Appliances

Currys launches new Essentials value range

No nonsense products from under a fiver

Oct 11, 2010, 03:00 ET from DSGi

LONDON, Oct. 11 /PRNewswire/ -- Currys – the UK's largest electrical retailer - has launched a new range of basic, "no frills" appliances today. The Essentials collection, which encompasses a breadth of everyday domestic products – from TVs to toasters, washing machines to whisks – offers no-nonsense products, for those who want electricals that simply get the job done, at the lowest prices.

The Essentials range features straight-forward clean design and basic functionality, for products that focus on doing the job at hand, enabling Currys to produce them at prices that will be a real welcome to anyone who's watching the pennies. The products provide an attractive and 'value' alternative to Currys' other own-brand ranges that include more premium, creative and design-led offerings.

With small kitchen appliances starting at under a fiver - consumers are able to pick up a kettle from just 4.79 pounds Sterling and a 2-slice toaster for just 6.99 pounds - the range is expected to be warmly received. Larger items are also well priced, meaning consumers can treat themselves to a brand new washing machine for as little as 159.99 pounds, while an Essentials fridge with ice box can be picked up for the bargain price of just 99 pounds.

Anthony Morris, Head of Business Development at Currys comments: "The Essentials range is a response to the greater consumer demand for value products that perform basic functions – that are easy to operate and perform well with little complication.

"Currys has a long history in electricals, so who better than us to bring out a range of essential electrical products that consumers can really rely on to do the job at hand. Functional, honest and great value for money, we expect the range to be popular among those on a tight budget, such as students who are always looking to save money, people setting up their first home and families who want simplicity and reliability in their everyday electrical products, alongside prices that can't be beaten."

The Essentials range launched in all Currys and Megastores nationwide on 9th September 2010 and is available to buy online at www.currys.co.uk.

Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands.  There are a range of lcd tv and Toshiba laptops at Currys and PC World as well as a host of tv offers http://www.dixons.co.uk/gbuk/index.html.

Essentials Toaster - 6.99 pounds

Essentials Travel Hair Dryer - 3.96 pounds

Essentials Coffee Maker - 6.99 pounds

Essentials DVD Player - 24.99 pounds

For more information, product loans and high-resolution images, please contact:

Andrea San Pedro / Ruth McCarry

M&C Saatchi PR

020 7544 3686 / 0207 5443686

andrea.sanpedro@mcsaatchi.com / ruth.mccarry@mcsaatchi.com



SOURCE DSGi



RELATED LINKS

http://www.currys.co.uk