Ulanzi: A Quiet Force Behind the Global Creator Movement

SHENZHEN, China, Oct. 20, 2025 /PRNewswire/ -- In the age of short videos and digital storytelling, creativity has become a universal language. From vloggers filming on the move to professionals building personal studios, the demand for smarter and lighter creator tools is reshaping the imaging industry. Among the new generation of brands driving this change, Ulanzi has emerged as a quiet but powerful force — building a connected ecosystem for creators around the world.

From Niche to Global Influence

Founded in 2015, Ulanzi began by designing accessories for photographers and videographers. As content creation evolved into a mainstream economy, its mission expanded — to make creativity more accessible and spontaneous.

Today, Ulanzi serves more than 10 million creators in over 190 countries and regions, offering an ecosystem that spans tripods, lighting, microphones, and modular accessories. Rather than chasing product trends, the brand has focused on one enduring goal: empowering creators to tell better stories, anywhere inspiration strikes.

Innovation as a Craft

Ulanzi's rise has been built on long-term innovation and a deep respect for design. With more than 700 patents worldwide and recognition from iF, Red Dot, and IDEA design awards, the company has proven that engineering precision and aesthetic refinement can coexist.

According to Frost & Sullivan's 2024 sales volume, Ulanzi was recognized as the Global No.1 Photography Accessory Brand, reaffirming its leadership within the global creator technology industry.

Inside the Creator Economy's Infrastructure

Behind every viral short film or cinematic vlog lies a growing ecosystem of specialized tools. Ulanzi has become a crucial part of that infrastructure — not just as a hardware maker, but as a connector within the global creator economy.

Through an integrated system that combines research, design, manufacturing, and worldwide distribution, the brand ensures both speed and consistency — qualities essential to the fast-moving world of content creation.

Beyond Products: Building a Culture of Creation

What distinguishes Ulanzi is its belief that creativity thrives on freedom. Guided by the vision to "Make Creation Freer," the brand sees itself not only as a producer of tools but as a supporter of creative independence.

Its team of over 400 employees represents a new generation of creator-tech professionals who blend global perspectives with a commitment to user-driven innovation.

As the boundaries between art, technology, and lifestyle continue to blur, Ulanzi's role becomes ever clearer — a brand shaping how the world creates, one story at a time.

About Ulanzi
Founded in 2015, Ulanzi is a global innovation-driven brand specializing in imaging and creator tools. With over 3,400 SKUs and 700+ patents worldwide, its products reach users in more than 190 countries and regions. According to Frost & Sullivan's 2024 sales volume, Ulanzi was recognized as the Global No.1 Photography Accessory Brand.
Learn more at www.ulanzi.com.

Media Contact

Company: Shenzhen Vijim Technology Co., Ltd.

Contact Person: Jocelyn

Contact E-mail: [email protected]

Country: China

City: Shenzhen

Website:  https://www.ulanzi.com/

SOURCE Ulanzi