This marks a major retail milestone for the brand as both Nutra Complete and Nutra Thrive become more accessible to pet parents nationwide. Known for its freeze-dried raw nutrition, Nutra Complete dog food offers a shelf-stable, convenient way to provide dogs with the benefits of a raw diet, without fillers, additives, or artificial preservatives. Meanwhile, Nutra Thrive canine supplement provides a comprehensive blend of vitamins, minerals, probiotics, and antioxidants designed to support canine health and vitality.
Pet Supplies Plus customers can now purchase Nutra Complete in two delicious, nutrient-rich flavors — Beef and Chicken — and in three sizes: 5 ounces, 16 ounces, and 48 ounce bags. The retail expansion into Pet Supplies Plus marks an exciting milestone for Ultimate Pet Nutrition as it continues its mission to transform pet health and empower pet parents across the country.
Ultimate Pet Nutrition Nutra Complete Ingredients: What Makes It Different?
Whether you choose Beef or Chicken, Nutra Complete dog food is made using nutrient-dense organ meats (like liver, heart, and kidney), antioxidant-rich fruits and vegetables, and a science-based blend of vitamins and minerals — all without any fillers, grains, or artificial preservatives.
Key ingredients include:
- Premium cuts of real meat — A clean protein source to support strong-feeling muscles and playful energy levels
- Organ meats — Packed with vital nutrients like vitamin A, B vitamins, iron, and taurine
- Fruits and veggies— Carrots, blueberries, spinach, and more — which provide natural antioxidants and fiber
- Omega-3s and essential minerals — Promotes skin and coat health, heart function, and joint support
Every batch is developed with veterinary insight and produced with quality in mind, offering pet parents peace of mind at every meal.
Key Benefits of Ultimate Pet Nutrition Nutra Complete
- Supports Digestive Health — Nutra Complete includes natural fiber, probiotics, and nutrient-rich vegetables like spinach and carrots to help promote healthy digestion and more regular, firm stools, even in dogs with sensitive digestion.
- Promotes Healthy Skin and a Shiny Coat — With the inclusion of omega-3 fatty acids from ingredients like salmon oil and flaxseed, Nutra Complete supports skin hydration and helps maintain a soft, glossy coat.
- Supports Strong, Lean Muscles — Each recipe features high-quality animal protein and nutrient-dense organ meats to help support muscle development in dogs of all breeds and activity levels.
- Helps Boost Energy and Vitality — By eliminating fillers and artificial ingredients, and focusing on protein-rich meat, fruits, and vegetables, Nutra Complete provides clean, sustained energy to help keep dogs active and alert.
- Supports Immune Function — Antioxidant-rich ingredients such as blueberries, cranberries, and broccoli help support a healthy immune system by combating oxidative stress and promoting cellular health.
- Encourages Healthy Weight Management — With a high-protein, low-carbohydrate profile, Nutra Complete helps dogs feel fuller longer without unnecessary calories, supports healthy weight maintenance and reduces begging between meals.
- Picky-Eater Approved — The freeze-dried raw format preserves flavor and aroma, making Nutra Complete a mealtime favorite even among selective or finicky dogs.
Why Is Ultimate Pet Nutrition Nutra Complete Freeze-Dried?
- Preserves nutritional value
- Maintains natural flavor and aroma
- Offers raw nutrition with the convenience of kibble
- Minimizes the risk of pathogens
How to Transition Your Dog to Ultimate Pet Nutrition Nutra Complete
Introducing your dog to a new diet, especially one as nutrient-rich as Nutra Complete, should be done gradually to ensure a smooth adjustment. This approach helps prevent digestive upset and allows your dog's system to adapt to the new food.
10-Day Transition Plan:
- Days 1-3: Mix 25% of Nutra Complete with 75%
- Days 4-6: Mix 50% of Nutra Complete with 50%
- Days 7-9: Mix 75% of Nutra Complete with 25%
- Day 10: Serve 100% Nutra Complete.
How to Serve Nutra Complete Dog Food
Serving Nutra Complete is straightforward:
- Scoop the recommended portion based on your dog's weight.
- Add warm water to rehydrate.
- Let it sit for a few minutes and mix well before serving.
Nutra Complete can be served as a complete meal or used as a topper to enhance your dog's current food. The freeze-dried format ensures long shelf life while retaining the nutritional integrity of the raw ingredients.
Ultimate Pet Nutrition Nutra Thrive for Dogs Ingredients
Nutra Thrive for Dogs is a canine nutritional supplement that combines over 30 active ingredients to support your dog's overall health. Key ingredients include:
- Superfoods Blend — Organic carrot, mushroom blend (reishi, shiitake, maitake), spirulina, chlorella, and milk thistle extract.
- Super Canine Blend — Bovine and marine collagen, MSM (methylsulfonylmethane), CoQ10, astaxanthin, lutein, and hawthorn berry extract.
- Probiotic-Enzyme Blend — Digestive enzymes and a blend of probiotics to support gut health.
- Vitamins & Minerals — A comprehensive mix of essential vitamins, minerals, and amino acids to promote overall wellness.
This bacon-flavored powder can be easily mixed into your dog's regular food, enhancing palatability and nutritional value.
Key Benefits of Ultimate Pet Nutrition Nutra Thrive for Dogs
- Supports Hip & Joint Health — Collagen and MSM help maintain joint flexibility and mobility.
- Supports Immune Function — Mushroom extracts like turkey tail and cordyceps, along with probiotics, support immune response.
- Provides Antioxidant Support — Ingredients like milk thistle and astaxanthin combat oxidative stress, promoting a healthy liver for whole-body health.
- Promotes Heart Health — Hawthorn berry extract supports cardiovascular function.
- Enhances Digestive Health — Probiotics and digestive enzymes improve nutrient absorption and gut health.
- Improves Skin & Coat Quality — Essential nutrients contribute to a shiny coat and healthy skin.
How to Serve Ultimate Pet Nutrition Nutra Thrive for Dogs
Determine the correct dosage based on the size of your dog:
- Dogs 1-10 pounds: ½ scoop daily
- Dogs under 30 pounds: 1 scoop daily
- Dogs 30–50 pounds: 1.5 scoops daily
- Dogs over 50 pounds: 2 scoops daily
Mix with Food:
- Sprinkle the appropriate amount over your dog's regular food.
- Add a small amount of water (about 1/4 cup) to moisten the food and mix thoroughly.
Feeding Frequency:
If feeding twice daily, divide the daily dosage between meals.
About Ultimate Pet Nutrition
Founded by Dr. Gary Richter, Ultimate Pet Nutrition believes optimal nutrition is the key to a happy life. It's our mission to support your pet's health with premium quality food, treats, and supplements developed by Dr. Richter himself—because we understand your pet is like family, and they deserve only the best.
In 2025, Dr. Richter teamed up with award-winning actor Rob Lowe, a dog dad himself and one of the most renowned actors and health advocates in the world, to spread the word about good nutrition and form a community that helps your pet live a happier, healthier life. Best-selling products include our popular freeze-dried raw dog food, Nutra Complete for Dog, and the popular freeze-dried raw treats, Nutra Bites. Ultimate Pet Nutrition products are also available on Amazon. Follow Ultimate Pet Nutrition on Instagram @ultimatepetnutrition and YouTube @ultimatepetnutrition. For retail opportunities, contact [email protected].
About Dr. Gary Richter
Dr. Gary Richter is a leader in integrating advanced Western medicine and Eastern holistic practices to provide comprehensive care for pets. As the founder of Holistic Vet Care, his practice in Oakland, California, his unwavering dedication and passion for animals have earned him and his animal hospitals over 30 prestigious awards, including "Best Veterinarian" and "Best Alternative Medicine Provider."
Dr. Richter is also the international best-selling author of The Ultimate Pet Health Guide and his latest books, Longevity for Cats and Longevity for Dogs, offering pet owners 'biohacking for pets" insight to help their pets live healthier, happier lives. To learn more, visit, holisticvetcare.com, or follow him on Instagram @petvetexpert.
Press Contact:
Laura Baumgartner - Asylum PR
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SOURCE Ultimate Pet Nutrition
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