Uma Thurman Leads Worldwide Celebration in Campari Calendar 2014

MILAN, July 30, 2013 /PRNewswire/ --

Iconic film star Uma Thurman announced as leading lady in Campari Calendar and Koto Bolofo as photographer

Today, Campari® is officially unveiling Uma Thurman as the star of the Campari Calendar 2014, which will be captured by noted fashion photographer Koto Bolofo. The iconic, edgy actress takes the lead in the 2014 edition of the Calendar which is entitled 'Worldwide Celebrations', with each month focusing on a unique festival from a number of different cultures around the world. Through this intriguing new theme, Campari intends to highlight how cultures around the world have become more global than ever before, and reinterprets each celebration through its spirit made of passion, style and charisma.

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Uma, who has starred in a number of high-profile blockbuster movies such as Pulp Fiction and Kill Bill, follows in the footsteps of previous Campari Calendar heroines, including stylish and passionate actresses Salma Hayek, Eva Mendes, Jessica Alba, Milla Jovovich and Penelope Cruz.

On starring in the 2014 Campari Calendar, Uma Thurman comments:

"To be a part of such a globally-renowned project for an iconic worldwide brand is a pleasure. I particularly admire the theme this year as I am able to share a worldwide journey of discovery, passion and style with Campari lovers around the globe. Each month, the true essence of a 'global celebration' has been captured beautifully thanks to Koto, a highly-acclaimed photographer with a keen eye for creating intriguing, stimulating and truly dynamic imagery."

Koto Bolofo is the latest photographer to capture the renowned Campari Calendar, for its 15^th edition. Having been born in South Africa, raised in Great Britain and now residing in France, Bolofo is a true world citizen, enabling him to embody the theme of the Calendar even further. Bolofo is well known for his powerful portraits, innovative fashion shoots and numerous short films. He has shot for a number of high-profile publications including Vogue, Vanity Fair and GQ, and has created advertising campaigns for luxury brands such as Louis Vuitton and Dior.

Bolofo is renowned for his keen eye for lively and dynamic imagery, which he will be using to offer a window on the world to Campari lovers around the world in the 2014 Calendar.

On his shooting of the 2014 Campari Calendar, Koto Bolofo comments: "Campari's ethos of consistently creating striking and powerful imagery for its world-renowned Calendar aligns perfectly with what I consistently strive to achieve in my work. To work on this project with a beautiful and talented actress such as Uma Thurman is an honour, and has provided me with an opportunity to push the Calendar's boundaries and defiantly capture the passion and style which is centred on this year's truly inspiring theme."

Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: "The unrivalled legacy of the Campari Calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery. Once again, boundaries will be pushed in order to stimulate peoples' imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme this year couldn't be more appropriate to do so. With this in mind, we very much look forward to unveiling the 2014 Calendar later on this year."

About Campari

Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.

Enjoy Campari responsibly

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SOURCE Gruppo Campari