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Una vez más Alma es reconocida por Ad Age como la Agencia Multicultural del Año
  • USA - English

Agencia hispana de EE.UU. recibe los más altos honores de la industria por segundo año consecutivo.


News provided by

Alma

Jan 26, 2015, 09:00 ET

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MIAMI, 26 de enero de 2015 /PRNewswire-HISPANIC PR WIRE/ -- Alma ha sido reconocida como la Agencia Multicultural del Año 2015 en la A-List de Advertising Age, la cual reconoce a las mejores empresas de publicidad y mercadeo de la nación. Por segundo año consecutivo, el taller con sede en Miami, recibe el título multicultural, gracias a la combinación de tecnología con un enfoque de "Total Market" aplicado a sus objetivos multiculturales.

Video - https://www.youtube.com/watch?v=GFOYwz-1TeE
Foto - http://photos.prnewswire.com/prnh/20150126/171189
Logo - http://photos.prnewswire.com/prnh/20150126/171190LOGO

"La A-List de Advertising Age incluye las más innovadoras y exitosas agencias de publicidad del campo, los talleres que actualmente impulsan la industria hacia adelante", señala Matt Quinn, Editor Ejecutivo de Advertising Age.

En el 2014, Alma amplió su perfil interactivo con la ayuda de su "Social Media Lab" o Laboratorio de Medios Sociales (una herramienta patentada que ayuda a identificar y analizar las conversaciones que los hispanos sostienen en línea). En general, esta labor generó un aumento de 28 porciento en los ingresos digitales del año.

"Nuestro objetivo es alcanzar para nuestros clientes el equilibrio ideal entre la creatividad y la tecnología", afirma Isaac Mizrahi, SVP, Director Ejecutivo de Alma. "Por primera vez, el 100% de nuestros clientes activó al menos una forma de capacidad digital".

Más aún, los proyectos televisivos de ALMA – incluyendo "First Customer" (El primer cliente) de McDonald's y "#Worryfree Celebrations" (#Celebraciones sin preocupaciones) de State Farm– se encuentran entre las campañas más reconocidas del año. "Hace veinte años, nuestra visión original fue la de romper con los estereotipos y realzar la imagen de los hispanos en los EE.UU.", señala Luis Miguel Messianu, Presidente y CCO de Alma. "Somos muy afortunados de tener grandes clientes que confían en nuestra visión y nos dan la libertad de hacer lo que nos apasiona".

La agencia ha continuado fortaleciendo relaciones con todos sus clientes actuales, además renovó su contrato de mercado general e hispano con Tobacco Free Florida, y estableció nuevas asociaciones con Anhueser-Busch, Optimum Cable y Square, entre otros.

"La verdadera alma de Alma es nuestra gente", asegura Messianu. "No podríamos lograr nada de esto sin el talento y la dedicación que despliega nuestro equipo día tras día". La agencia, localizada en Coconut Grove, está compuesta por más de 120 empleados de unas 31 nacionalidades, lo que claramente contribuye a su éxito en el mercado multicultural.

Para mantenerse al tanto del trabajo de la agencia, visite AlmaAgency.com. También puede seguirla en Twitter @AlmaAgency y disfrutar de su página en Facebook.

Acerca de Alma 
Fundada en 1994, Alma es hoy la séptima Agencia Hispana de acuerdo con el Hispanic Fact Pack de Ad Age, y la Agencia Multicultural del 2014 y del 2015 según la A-List de Advertising Age. En el 2013, Luis Miguel Messianu fue nombrado "Diversity Trendsetter" (Pionero en el campo de la diversidad) por los premios AAF Diversity Achievement Awards. Entre los clientes de Alma se encuentran McDonald's, State Farm, Clorox, Quaker y Goodyear.

Acerca de la A-List de Advertising Age
La A-List de Advertising Age ha venido reconociendo las mejores agencias de publicidad y mercadeo desde mediados de la década de 1970. Los editores de Ad Age realizan sus selecciones basándose en factores como la creatividad, el rendimiento económico, la innovación y la capacidad de cimentar los negocios de sus clientes. En los últimos años, se ha ampliado la franquicia para reconocer a un mayor número de talleres, y así reflejar los cambios en el campo del mercadeo y de los medios de comunicación.

Contacto: Tatiana Bengochea
Teléfono: 305-662-3151
[email protected]

FUENTE Alma

Related Links

http://www.almaagency.com

SOURCE Alma

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