UNCONDITIONAL MAKES PREMIUM AIR-DRIED DOG FOOD MORE ACCESSIBLE, LAUNCHING IN 1,400 PETSMART STORES NATIONWIDE
Real air-dried food, made in California, honestly priced and stocked where the experts know and love dogs
FRESNO, Calif., Nov. 12, 2026 /PRNewswire/ -- Unconditional, the premium air-dried dog food brand from Citizens Pet, today announced its launch into 1,400 PetSmart stores nationwide. The expansion brings the brand's high-quality, honestly priced nutrition to more dog parents through a trusted retailer they already rely on for everyday pet care and guidance.
Starting today, shoppers can find Unconditional's full portfolio in-store and online, including its 100% Air-Dried Recipes, Air-Dried Protein Blends, and Functional Toppers. Every recipe is made with real meat as the first ingredient and contains no artificial preservatives, colors or flavors. Each recipe offers convenient and ready to serve nutrition crafted through an air-drying process that helps preserve natural nutrients, support digestibility, and bring out the real flavor that gets dogs' tails wagging at mealtime.
"At Unconditional, we believe great nutrition shouldn't come with a luxury price tag or require a subscription. It belongs on the shelves of stores where people know dogs best," said Avrum Elmakis, Owner and CEO of Citizens Pet and founder of Unconditional. "We're thrilled to launch at PetSmart, a trusted pet retailer, and make high-quality, honestly priced food easier to find for people who love their dogs unconditionally."
Unconditional's 100% air-dried food is produced at Citizens Pet's Fresno, California facility. Because the company owns its manufacturing, it oversees every step from ingredient sourcing through packaging, which supports its commitment to making premium nutrition more accessible.
Unconditional is available now at PetSmart stores nationwide and on PetSmart.com. For more information about Unconditional, visit unconditionalpetfood.com.
About Unconditional
Unconditional is a California-based premium dog food brand that delivers protein-forward nutrition through 100% air-dried recipes and air-dried protein blends. Real food, honestly priced.
Every bag is made in the company's own Fresno, California factory, where the team has spent 25 years perfecting the art of air-drying. The process is slow, low-heat, and done largely by hand, and it locks in nutrients and flavor. The Unconditional portfolio includes 100% air-dried complete diets, grain-free blends that pair high-protein kibble with air-dried inclusions, and functional toppers. Every product is protein-packed and has no artificial ingredients, fillers, or byproducts.
Founded on the belief that dogs love without conditions, Unconditional was made for pet parents who want to feed better nutrition while staying on a budget. Because the company owns its factory, it can offer real air-dried nutrition, made in California and priced for everyday feeding. Find it at PetSmart and pet retailers nationwide, and unconditionalpetfood.com.
About Citizens Pet
Citizens Pet is a California-based producer of premium pet foods and treats, and the parent company of the Unconditional, Plato, and Furry Republic brands. Guided by the belief that pets deserve better, Citizens Pet is anchored by its own factory in Fresno, California, where it has refined its air-drying craft over 25 years. Owning the factory gives the company direct oversight of sourcing and production, backed by rigorous food safety and quality standards. Learn more at citizenspet.com.
SOURCE Citizens Pet
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