LONDON, July 12, 2012 /PRNewswire/ -- Under Armour® and Tottenham Hotspur Football Club today unveiled the Club's new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour's first kit supply agreement with a Barclays Premier League team and represents the brand's largest team sponsorship to date. The kit launch also marks the start of Under Armour's five-year collaboration as technical partner to Tottenham Hotspur. The home and away kits are available on Tottenhamhotspur.com beginning at midnight on 13th July 2012.
Tottenham Hotspur new Under Armour kits epitomise the Club's motto: "To Dare Is To Do." The all white home kits and classic navy blue away kits integrate the brand's signature apparel innovations, specifically designed to enhance player performance, with the Club's distinct heritage and on-pitch accomplishments.
In addition to the authentic performance range, Tottenham Hotspur supporters will also be able to don a replica version with a number of the same technology features that will help Spurs players perform their best in training and on match day.
Commenting on launch of Tottenham Hotspur's new Under Armour Kit, Daniel Levy, Chairman, Tottenham Hotspur said: "With the Club about to move into a new state-of-the-art Training Centre, the launch of this partnership with Under Armour comes at a very exciting time for us.
"Not only are they one of the most exciting brands in world sport, but Under Armour also has a reputation for performance and technical excellence and this is demonstrated by the fantastic kit they have designed for this coming season."
"Today is a defining moment for the Under Armour brand as we debut our new kits for Tottenham Hotspur Football Club," said Kevin Plank, Founder and CEO, Under Armour. "Tottenham has a tremendous heritage and a passion for winning that makes them the perfect match for our brand. This partnership will introduce millions of football fans around the world to our innovative performance apparel, footwear and accessories that are designed to help all athletes perform better."
Embedded within all of the kits is a disruptive element of Under Armour design and innovation. The base textile of the shirts is fabricated of razor-thin Under Armour HeatGear® stretch woven, capable of keeping the players lighter and drier than their opponents. Both the home and away kit shorts share the same HeatGear® stretch woven. The stretch woven allows complete fluidity of motion for the players' strike and stride with great stretch performance benefits.
In order to maximise this revolutionary fabric on-pitch, the authentic Tottenham Hotspur range as worn by the players will have a distinct, aggressive look with the shirts cut to Under Armour's Fitted Fit, close to the body for optimal moisture management, breathability, and performance. A tailored collar and placket brings smartness and timelessness to the home shirt, whilst silver taping in both kits adds elevated design to the shoulders, back-neck, and sleeve. A fully perforated Tottenham Hotspur cockerel design decorates the back panel of the white kit for optimal heat dumping. Built in a classic V-neck style, a laser cut sublimated back panel on the away shirts brings to life inspirational elements of White Hart Lane. Both shirts are equipped with side mesh panel insets to create the ventilation necessary to perform at a world-class level. A ventilated back yoke adds breathability to both the home and away shorts.
The replica kits are constructed with the same design lines and mesh insets as the authentic kits. In addition, the Under Armour HeatGear® fabrication will keep athletes cool, light and dry.
Performance Training Collection
The technical innovations within the authentic home and away kits are also evident within the training apparel ranges. In the warm months, Tottenham Hotspur will feature HeatGear® shortsleeve training t-shirts and training shorts. As the season progresses, the players will be able to sport a mid-layer top constructed in Under Armour AllSeasonGear®. Finally, as the winter months approach, Tottenham Hotspur will benefit from Under Armour ColdGear® and Under Armour STORM fabrications, keeping the players warm and dry with technical layering 1/4 zips and jackets.
Under Armour is also launching a Tottenham Hotspur Retail Collection. A full range of graphic t-shirts, training tees, shorts, track jackets, 1/4 zips, and accessories will be available to enjoy both on and off the pitch for both the players and the Home Supporters.
The new Under Armour Tottenham Hotspur kit goes on sale at the White Hart Lane megastore from 8am on 13th July and will also be available to purchase at the Club's White Hart Lane fan day on 14th July.
For more information on Under Armour visit ua.com
To join Under Armour UK (@UnderArmourUK) and Tottenham Hotspur (@SpursOfficial) in the conversation about Spurs New Armour on Twitter use hashtag #SpursNewArmour.
Notes to Editors:
About Tottenham Hotspur Football Club
Founded in 1882, Tottenham Hotspur is one of the world's most famous and successful football club brands. An ever present and founder of the Barclays Premier League, the Club consistently competes for domestic and European honours. A fourth placed finish in the 2009/2010 season led to Champions League qualification. The team went on to finish top of its group and now face AC Milan in the round of 16. For further information on the Club, please visit www.tottenhamhotspur.com
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.ua.com.
SOURCE Under Armour