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Underground Elephant Signs Multiyear Agreement with TARGUSinfo and Increases Its Market Share with Unparalleled Lead Contactability

On-Demand Lead Verification® Delivers the Quality Required to Build Strong and Profitable Lead Buyer Relationships


News provided by

TARGUSinfo

Sep 30, 2010, 08:00 ET

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VIENNA, Va., Sept. 30 /PRNewswire/ -- TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a multi-year agreement to provide Underground Elephant, a leader in online marketing services, with On-Demand Lead Verification. Underground Elephant is now able to build even stronger and more profitable buyer relationships, as evidenced by its tremendous increase in daily search volume since signing the long-term deal.

"Our rapid growth can be directly tied to our relationship with TARGUSinfo," said CEO and Founder Jason Kulpa of Underground Elephant.  "I believe our partnership is integral to opening up further allocations and marketing budgets in the for-profit education vertical. We consider it a sign of more good things to come."

On-Demand Lead Verification enables organizations to accurately confirm the linkage among name, address and landline phone, mobile phone, and email address information in real-time with unmatched coverage and accuracy rates.  TARGUSinfo delivers unparalleled intelligence by leveraging its real-time delivery network and robust repository of identities and overlaying scores of attributes to arm buyers and sellers with the ability to monetize even more leads.

"Underground Elephant is focused on providing the highest quality leads in the marketplace, and we are proud to be part of that equation," said Chris McArdle, Executive Director at TARGUSinfo. "Delivering contactable leads is about using the most complete and authoritative linkage of data to ensure the intended party can be reached."

To learn more, please join us at the TARGUSinfo Interactive Insights Summit, which bridges the lead generation industry to preeminent digital marketing and advertising trends.  You will hear from the best and brightest in this industry on privacy, social media, quality and branding. The Summit is packed with eye-opening case studies, relevant best practices and innovative tips that can immediately become part of your everyday marketing activities.

To register or receive more information about the Interactive Insights Summit, visit: www.TARGUSinfo.com/Summit, on Twitter or LinkedIn.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

About Underground Elephant

Underground Elephant (www.undergroundelephant.com) generates high quality leads in the Education and Financial Space. They abide to the highest quality standards and continually strive towards improving the user experience. They generate 100% of our traffic internally through paid and organic search methods. Underground Elephant is quickly establishing itself as an industry leader in online direct marketing -- currently ranked as the 11th largest ad agency in San Diego. The organization is determined to create a movement and create win-win relationships between advertisers and publishers through a tireless emphasis on integrity and quality.

Contact:

Joy Nemitz

TARGUSinfo

(703) 272-6279

[email protected]

SOURCE TARGUSinfo

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