Understanding Apps' Success: Newzoo and SafeDK Enter a Strategic and Commercial Partnership

AMSTERDAM and TEL AVIV, Israel, February 23, 2017 /PRNewswire/ --

Newzoo, the global leader in games, esports, and mobile intelligence, today announced it has entered a strategic and commercial partnership with SafeDK, the complete mobile SDKs management solution which allows app publishers to monitor and control mobile SDKs in real time.

App developers today use a multitude of software development kits, known as SDKs, developed by other companies to maximize their performance. This ranges from advertising services, analytics, push notifications, payment, security, and more. With the average app having 18 SDKs incorporated, it's becoming increasingly important to monitor how these behave and influence an app's performance.

SafeDK vast data about the usage of SDKs offers unique insights into the size and market share of different SDK developers, as well as trends in the mobile app ecosystem, which can be broken out into geographies, genres, and companies. As part of the partnership, Newzoo and SafeDK will offer a subscription-based service incorporating SafeDK's data into Newzoo's Global Mobile Intelligence offering. This steadily expanding service consists of Newzoo's own proprietary mobile market intelligence in combination with data and insights from its partners such as Chinese big mobile data firm TalkingData, PrioriData, Pushwoosh, and deltaDNA.

"From Newzoo's perspective, this partnership will offer great new insights into a fundamental part of the app economy; the services that power apps, as SafeDK's unique technology allows them to analyze which SDK's are active on any given app in the app store. This is an important new step in Newzoo's mission to provide high-value intelligence on the full stack of the app economy: the consumer, the devices used, the apps and services installed, and how consumers interact with these" - Newzoo CEO, Peter Warman

"Today, knowledge of 3rd party mobile services, such as SDKs and Ad-Networks, is as important as knowledge about apps themselves. The Newzoo and SafeDK collaboration leverages SafeDK's extensive SDKs knowledge and data with that of state-of-the-art data analysis expertise of Newzoo, adding another crucial layer of insights. Mobile industry players will be able to learn more about the various mobile SDKs, their capabilities, statistics and market trends, thus allowing them to make educated monetization, marketing, and tech decisions." Ronnie Sternberg, Co-founder & VP Business Development.

About SafeDK
SafeDK is the complete mobile SDKs management platform, enabling app publishers to monitor and control mobile SDKs in real time, thus building better and safer apps. SafeDK is the only solution that covers the entire span of the app development cycle, from finding the top-rated SDKs to ongoing monitoring and real-time control of the SDKs. For more information visit: http://www.safedk.com. 

About Newzoo
Newzoo is the leading provider of market intelligence covering the global games, esports, and mobile markets. Newzoo offer its clients an extensive range of solutions, including consumer insights, device and app data, market sizing and forecasting, custom research, and bespoke advisory services. Newzoo works with many of the biggest global entertainment, technology, and media companies, along with many top consumer brands. It is headquartered in Amsterdam with offices in San Francisco and Shanghai and partner offices in six other cities around the world.

SOURCE SafeDK & Newzoo