UniRush Names Rob Rosenblatt as Its Chief Executive Officer

Accelerated product innovation and company growth predicted with new leadership

Sep 12, 2011, 08:00 ET from UniRush LLC

NEW YORK, Sept. 12, 2011 /PRNewswire/ -- UniRush, which offers financial empowerment to millions of underbanked Americans through its Prepaid Visa RushCard, announced today that card industry veteran Rob Rosenblatt has been appointed its Chief Executive Officer.

The selection of Rosenblatt positions RushCard to thrive in the growing prepaid industry, said RushCard founder Russell Simmons. He added that RushCard's rapid growth has created the opportunity to attract best-in-class investors and management.

"RushCard is growing because we offer money-saving services that give our members financial freedom," Simmons said. "By naming a CEO with Rob's qualifications, we are taking RushCard to the next level of industry leadership.  I look forward to seeing the new directions RushCard will take with his guidance."

Rosenblatt said he will concentrate on industry partnerships, recruitment, and developing innovative products that are exclusive to RushCard's members. These will build upon current features such as card-to-card funds transfers, online budgeting tools, mobile tools, and other value-added benefits and services, he added.

"I'm excited to join the company that pioneered the prepaid debit card space," Rosenblatt said.  "I have long admired RushCard's laser focus on developing products and features that its members really need in order to gain control over their finances. Our customers have rewarded us with their loyalty and the highest direct deposit rates in the industry.  I look forward to accelerating our growth through an even greater focus on marketing and innovative product development."

Rosenblatt comes to UniRush from Chase Card Services, where he served as General Manager for Customer Loyalty, Mobile Commerce and Innovation.  In this role, he developed one of the card industry's largest and most successful customer rewards programs, comprising 25 million enrolled cardholders, the #1-rated card rewards website, and a comprehensive array of reward redemption offerings.  Rosenblatt was also responsible for identifying new opportunities in mobile payments, including the pilot of one of the first mobile gift card wallets, receiving a Webbie award for innovative mobile financial services in 2010.  In prior positions, Rob led the e-business unit for Citi Cards, and developed the first cobranded credit cards for American Express.

"I am excited to be joining the team that has made RushCard one of the most successful companies in this growing industry," Rosenblatt said. "I look forward to partnering with Ram Palaniappan and his entire team."

To learn more about the Prepaid Visa RushCard, card fees, and money management tools, visit www.RushCard.com or call 866 RUSHCARD. Check out www.flexyourfreedom.com for the latest personal finance news, tips, and polls to help you stay on the road to financial freedom.

About UniRush LLC

Headquartered in Cincinnati and New York City, UniRush LLC provides members with access to services that enable them to achieve their personal and financial goals.  The RushCard offers the more than 60 million Americans without access to a traditional banking relationship an array of basic financial services via the Prepaid Visa RushCard. Benefits of the program include direct deposit, card-to-card funds transfers, online budgeting tools, the ability to withdraw funds at more than 850,000 ATMs globally, the ability to use the card wherever Visa debit cards are accepted, and a suite of health products to help those underserved by the insurance industry. For more information about UniRush and RushCard visit www.rushcard.com or find us at Facebook.com/Rushcard or on Twitter @RushCard.