United Brands Expresses Commitment to Continuing Production and Responsible Marketing of Joose Products

High quality and natural flavors will remain in all future formulations

Nov 16, 2010, 14:58 ET from United Brands Company, Inc.

SAN DIEGO, Nov. 16, 2010 /PRNewswire/ -- United Brands Company, Inc., maker of Joose flavored malt beverage and beer products is supportive of clarity from the FDA and will be reviewing the new guidelines closely once they are released.

"As the creator of this category of products, United Brands has always taken pride in the high quality of our products and we will continue to lead in the development of Joose products," said Michael Michail, CEO and President of United Brands.  "We are aware of the concerns expressed by various regulators and will ensure that all Joose products meet both state and national health and safety guidelines."

United Brands has worked closely with the FDA to provide clear and factual information on Joose products, and reached out to state level beer and alcohol regulators to clarify inaccuracies about Joose products.

"We respect the decision of the FDA, will be reviewing the details of the new guidelines, and will be aligning new FDA rules with the demands of our loyal consumer base," said Michail.  "And, as we always have, will market Joose products in a legal and responsible manner."

United Brands understands that the FDA ruling is a response to the recent series of health and safety incidents involved with consumption of a competitor's products.  However, United Brands is not aware of a single incident of injury or other harm associated with its products.

United Brands will continue engagement with alcohol regulatory bodies and legislators to provide information on Joose product—both the current product line and future formulations.

United Brands Company, Inc. is the producer of the Joose line of products, formulated with high quality ingredients and natural flavors.  United Brands is a leading manufacturer of flavored malt beverage and beer products and has been providing quality beverages to adult consumers since 2004.  The company's experienced management team is led by Founder and CEO Michael Michail, a 22-year industry veteran.  United Brands promotes responsible consumption of alcohol by adults 21 years of age and over.  United Brands is headquartered in San Diego, California.

SOURCE United Brands Company, Inc.