The US hand sanitizer market size is expected to grow at a CAGR of around 14% during 2019-2026.
The COVID-19 pandemic has increased the importance of washing hands as a simple and cost-effective solution to reduce disease spread. Did you know that in Q4 2020, the U.S. hand sanitizer market share was valued at over USD 653 million due to the awareness toward personal hygiene and increased cases of virus outbreaks?
The region has been witnessing a surge in demand for hand sanitizers owing to the COVID-19 pandemic, and this peak is likely to continue for the next two years and would start to normalize after 2022. The U.S. hand sanitizer market was valued at around 16 million gallons by volume in 2019.
U.S. Hand Sanitizer Market Segmentation
The U.S. Hand Sanitizer market research report includes a detailed segmentation by product type, end-users, functional ingredient, distribution channels, region. The gel-based segment is expected to witness an absolute growth of 164% and 157% in terms of revenue and volume, respectively, between 2019 and 2026.
The gel-based segment in the US market is projected to grow at a CAGR of around 15% during the forecast period. Vendors providing gel-based sanitizers for the healthcare sector should focus on building the brand image and ensuring that their products deliver the promised result. The healthcare segment is a crucial segment to cater to, thus requiring vendors to be very cautious in selling up their products.
Another advantage for vendors catering to the healthcare segment is that a lot of end-customers. Such as patients/relatives of patients who visit the hospital, nursing homes, or the physician's office often come across such products in the office/clinic/hospital and make an automatic selection of their next hand sanitizer product.
In 2019, the healthcare segment accounted for around 60% and 64% share of the U.S. hand sanitizer market in terms of revenue and volume, respectively. The healthcare end-user segment is expected to witness an absolute growth of around 152% and 138% in revenue and volume, respectively, between 2019 and 2026.
The healthcare sector has always been one of the key contributors to the U.S. hand sanitizer market share. The consciousness generated amongst patients or visitors or even the health personnel/worker drives the sale of disinfectants in the market.
A lot of vendors have created and promoted their products specialized specifically for usage across the healthcare sector. One of the key players, Gojo Industries (owner of Purell brand), has complete hand hygiene solutions developed for various hospitals in the US.
In 2019, the alcohol hand sanitizer segment accounted for over 87% of the US market share. The ethyl alcoholic market is expected to witness an absolute growth of around 150% and 141% in terms of revenue and volume, respectively, by the end of 2026. Ethyl alcohol dominates the global market as most OTC sanitizers contain ethyl alcohol as their main functional ingredients.
According to the US FDA, ethyl alcohol is the most popular among US consumers and are present in most OTC product. Vendors innovating and introducing products in the alcohol-based segment will leverage growth opportunities to widen their customer reach in the US region.
The sale of hand sanitizers through online websites is expected to grow at a high CAGR of over 16% in the forecast period. Discounters are a key segment of the retail distribution channel and sell products at prices usually lower than the typical market price. Vendors can utilize this segment to sell their products owing to its larger customer outreach. Discounters, too, are a good option for vendors to capitalize upon by optimizing the pricing strategy and promoting hand sanitizers as a cost-effective option for customers.
The hand sanitizer market in the US is fragmented in nature due to the presence of local and international players. Vendors are developing new business models and focusing on enhancing the portfolio of their establishments to drive growth. The focus is quickly shifting towards the use of natural ingredients and materials in disinfectants.
Did you know GOJO Industries is utilizing its capabilities to support the large-scale rollout of PURELL Hand Sanitizer to vaccination centers? Reckitt Benckiser has established its leadership position in the global hand sanitizer market via its well-trusted brand Dettol. Continuous expansion of the e-commerce portfolio provides Reckitt Benckiser with an opportunity to exploit eHealth programs.
The 3M Company
Procter & Gamble (P&G)
Reckitt Benckiser Group
The Unilever Group
Other Prominent Vendors
Bath & Body Works
Kutol Products Company
Safetec of America
The Clorox Company
Edgewell Personal Care
Key Topics Covered:
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage 4.1 Market Definition 4.1.1 Inclusions 4.1.2 Exclusions 4.2 Base Year 4.3 Scope Of The Study
7 Introduction 7.1 Overview 7.2 Impact Of COVID-19
8 Market Opportunities & Trends 8.1 Increase In Internet Penetration 8.2 Rise In Demand For Organic Hand Sanitizers 8.3 Effect Of COVID-19 On Hand Sanitizer Market
9 Market Growth Enablers 9.1 Increased HAIs 9.2 Growth In Promotional Strategies 9.3 Rise In Health Consciousness
10 Market Restraints 10.1 Concerns Over Toxicity In Hand Sanitizers
11 Market Landscape 11.1 Market Overview 11.1.1 Quarterly Analysis Of US Hand Sanitizer Market 11.1.2 Movement Of Distilleries In Hand Sanitizer Market 11.2 Market Size & Forecast 11.3 Region 11.4 Product 11.5 End-User 11.6 Functional Ingredients 11.7 Distribution Channel 11.8 Five Forces Analysis
12 Value Chain Analysis 12.1 Value Chain Overview 12.1.1 Overview 12.1.2 Material Suppliers 12.1.3 Manufacturers 12.1.4 Distributors 12.1.5 Retailers 12.1.6 Online Channels 12.1.7 End-Users