BEVERLY HILLS, Calif., Dec. 14, 2017 /PRNewswire/ -- Leading global talent and entertainment company United Talent Agency (UTA) has been selected by General Motors (GM) as its new branded entertainment agency. UTA will work across GM's portfolio of brands to manage the automaker's branded entertainment initiatives.
UTA Marketing, a division of UTA that advises leading corporate brands from Amazon and Delta Air Lines to LinkedIn and Lyft, will spearhead the work. Division co-heads David Anderson and Julian Jacobs will lead the team that will focus on developing strategic programs and initiatives with leading artists and creators and expanding GM's profile across film, television, music, sports, arts and culture to propel the iconic automaker to the forefront of popular culture.
"We are fortunate and privileged to be working with one of the world's most iconic brands at such a watershed moment," said UTA CEO Jeremy Zimmer. "Under the guidance of Mary Barra and her team, GM is demonstrating innovative leadership, and we love the challenge of working in partnership with them to drive that innovation within the entertainment industry."
UTA Marketing has grown substantially in recent years and is known for its cross-industry work helping companies in all sectors leverage entertainment and technology to create bespoke marketing initiatives. Programs the group has conceived include working with flagship client Delta Air Lines to launch the Delta Festival Shuttle, a series of curated, invite-only flights exclusive to talent, musicians and entertainment executives traveling to marquee events throughout the year like the Sundance Film Festival and SXSW. UTA Marketing also spearheaded a program to help ridesharing client Lyft forge the recent marketing partnership with Netflix (a first for Netflix) with Stranger Things to offer a series of activations and promotions to fans in anticipation of the popular series' return. In leading UTA Marketing, Anderson and Jacobs bring extensive expertise in entertainment, branded content and new media—from traditional talent and film/TV partnerships to helping companies navigate new mediums of storytelling such as podcasts and virtual reality—all of which will be brought to bear for GM.
General Motors Co. has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com
Leading global talent and entertainment company United Talent Agency represents many of the most acclaimed figures across film, television, news, music, sports, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements. UTA is known for its dedicated digital media group helping clients—from A-list talent to Fortune 500 companies—capitalize on a rapidly changing entertainment, media and business landscape. The agency's worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Miami and Malmö, Sweden.
SOURCE United Talent Agency