Unprecedented Visibility into the Customer Acquisition Journey with Datameer's Multi-Channel Marketing Analytics Application
Disparate Data Combined in Minutes for Complete View into Top Performing Campaigns that Accelerate Customer Acquisition
Jun 25, 2015, 09:00 ET
SAN FRANCISCO, June 25, 2015 /PRNewswire/ -- Datameer, the only proven big data insights platform for rapid data discovery, today announced its Multi-channel Marketing Analytics application, the first in a series of pre-built enterprise applications geared toward helping executives directly and easily discover big data insights.
One of the biggest challenges facing marketing teams today is understanding which digital and marketing campaigns and channels have the greatest impact on customer acquisition. Traditional marketers use integrated campaigns across multiple channels for customer acquisition – from digital ads, social media, mobile apps, and marketing automation to Web analytics and CRM. However, the impact of these campaigns is often analyzed in silos using separate tools. Data is fragmented and a considerable amount of effort is spent trying to piece together an end-to-end picture of the lead-to-customer journey.
Now, marketers can integrate all of their data from all digital and marketing campaigns across every channel to truly understand the behavior of leads that convert to customers. The Datameer Multi-Channel Marketing Analytics application provides executives and business analysts with four key insights that accelerate customer acquisition:
- Where high quality leads come from
- What combination of campaigns convert leads to customers
- What assets are the most effective in influencing those conversions
- What the conversion speed and effectiveness is of both campaigns and assets
"There is a growing and urgent need for marketers to understand which combinations of programs, tactics and lead sources drive greater performance in customer acquisition" said Jason Hekl, vice president and group director at SiriusDecisions. "Armed with these insights, marketing and demand generation executives can continuously optimize lead sources, campaigns and assets to increase both conversion and velocity through the Demand Waterfall™."
"Marketing executives have to become data-driven in order to be key drivers of customer acquisition for their companies," said Azita Martin, CMO of Datameer. "Datameer removes the barriers that are commonly encountered when using traditional marketing platforms and makes it incredibly easy to understand the lead to customer journey. Now, businesses can decipher and drill down into their lead to customer journey to increase conversion and accelerate revenue."
The Customer Journey
Datameer's Multi-channel Marketing Analytics application gives every marketer a comprehensive understanding of how leads interact with a company's marketing and digital campaigns in their buying journey before purchasing a product.
It seamlessly blends previously siloed and varied information from Salesforce, Marketo, Google Analytics, digital ads, and social media for complete visibility into which combination of campaigns convert leads into customers and at what cost and speed. Leveraging Datameer's 70+ pre-built connectors to a variety of databases and applications, users can further extend the capabilities of Datameer Multi-channel Marketing Analytics application and integrate and analyze even more customer interaction data from additional systems.
Lead-source & Campaign-type Drill Down
Furthermore, once business executives have identified the combination of the top performing lead sources and marketing campaigns that convert leads into customers, users can then drill down into those top-performing channels. For example, if website is a top channel in the customer journey, users can see the common path on the website visited by those leads that have become customers versus those that did not and optimize their website accordingly. They can also identify specific assets in that channel that have contributed the most to opportunities or closed deals and compare that among other assets by dollar value of deals, number of deals and conversion speed.
Datameer's application also delivers a unified on-demand dashboard that allows users to view performance of channels, campaigns and assets in a single view by deals, opportunities and leads. This provides a critical view of how to continuously fine tune customer campaigns, simplifying a generally manual and multi-faceted process that takes several hours a week and is often prepared in spreadsheets.
Lead progression allows users to analyze how fast leads can be converted into deals by median number of days as well as the number of opportunities created and deals closed during a specified time period. Data charts can be updated on-demand with a simple click so users can always get timely results.
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Datameer is the only proven big data insights platform that quickly transforms businesses into agile, insights-driven organizations. Datameer provides an intuitive platform for fluid data discovery that reveals insights in hours instead of months. More than 200 companies including Citibank, Telefonica, Workday, and VISA use Datameer to integrate, prepare, analyze, and visualize all their data, driving significant competitive advantage and unprecedented ROI. For more information, please visit http://www.datameer.com.
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