Until We Can Beam You Up, We'll Pick You Up. Enterprise Rent-A-Car Partners with Paramount Pictures for Launch of New "STAR TREK BEYOND" Movie
Consumers Can Go to EnterpriseBeamsYouUp.com for Exciting Content and a Chance to Win Tickets to the Film's Premiere
ST. LOUIS, June 14, 2016 /PRNewswire/ -- Enterprise Rent-A-Car today announces a partnership with Paramount Pictures for the July 22 release of the highly anticipated film, "STAR TREK BEYOND." Through the partnership, Enterprise is offering fans opportunities to experience the movie in unforgettable ways.
"Our customers have long made the connection between Enterprise Rent-A-Car and the famed U.S.S. Enterprise, and now we are officially teaming up," said Lee Broughton, vice president, Enterprise Rent-A-Car Brand Marketing. "This is the summer we go way beyond with Star Trek fans all over the country."
Beginning today, fans can visit EnterpriseBeamsYouUp.com to enter for a chance to win a trip for two to the film's red carpet premiere in San Diego. Other prizes available through the sweepstakes include a private screening of the film for up to 50 people, as well as free movie tickets and prize packs.
Beyond the sweepstakes, Enterprise will also debut a mockumentary-style video that features new vehicles available for rent that will boldly take customers where they've never gone before.
Enterprise is extending the "STAR TREK BEYOND" experience to several of its airport and branch locations across the country as well. This month, travelers will begin to notice Enterprise airport shuttle buses in New York City and Philadelphia wrapped with images of the U.S.S. Enterprise and the phrase: "Until We Can Beam You Up, We'll Pick You Up" displayed on the side. In addition, select branch locations will feature movie-themed posters and other special signage throughout the summer.
"In addition to having a great brand name, Enterprise Rent-A-Car has produced a fun campaign featuring the iconic Star Trek Enterprise ship that will really get fans excited for the movie," said LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing for Paramount Pictures.
"STAR TREK BEYOND," the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin ("The Fast and the Furious" franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In "Beyond," the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.
From Paramount Pictures and Skydance, "STAR TREK BEYOND" is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon "Star Trek" created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.
"STAR TREK BEYOND" opens in theaters beginning July 22, 2016.
For more information and the official rules, visit EnterpriseBeamsYouUp.com.
About The Sweepstakes
No purchase necessary to enter. The Enterprise Rent-A-Car "Enterprise Beams You Up" Sweepstakes begins at 12:00:00 PM PT on June 13, 2016 and ends at 11:59:59 PM PT on July 28, 2016, which is further divided into 7 Weekly periods as defined in official rules with the Grand and First Prizes being awarded after the 4th Weekly entry period. There is no opportunity to win the Grand or First prize when entering Weekly Entry Periods 5, 6 or 7. Sweepstakes is open to legal residents of the 48 contiguous U.S. and D.C. (excluding AK and HI), who are 21 years of age or older at the time of entry. Void in AK, HI, Puerto Rico and where prohibited by law. The odds of winning a prize depend on the total number of eligible entries received as of the applicable Drawing Date Deadline. ARV: $9,256.00 For complete official rules & how to enter go to www.EnterpriseBeamsYouUp.com Sponsor: Enterprise Holdings, Inc.
About Enterprise Rent-A-Car
Founded in 1957 and known for an extensive network of convenient locations, affordable rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that was ranked on BusinessWeek magazine's annual list of "Customer Service Champs" for four years in a row. With more than 5,600 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom, a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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SOURCE Enterprise Rent-A-Car
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