Upcoming Bloomberg BNA Webinar Focuses on COPPA Compliance

Webinar to Offer Critical Guidance on the First Substantial Updates to the Children's Online Privacy Protection Act of 1998

ARLINGTON, Va., April 12, 2013 /PRNewswire-USNewswire/ -- Bloomberg BNA will host a 90-minute webinar April 16 on the first substantial updates to the Children's Online Privacy Protection Act of 1998.Titled Get Ready to Comply with the FTC's Updated Children's Online Privacy Protection (COPPA) Rule, the webinar is designed to prepare in-house counsel, website managers, e-commerce advisors, practitioners involved with the privacy and security of data, and anyone who is concerned about the privacy of children while online for these changes. It will be led by experts on the legal implications of privacy with respect to children's online internet use and will offer participants all the information they need to comply with the changes and prepare for the July 1 compliance deadline.

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Participants will learn the actions they need to take now to avoid costly fines and reputation-damaging complaints later. Panelists will provide real-world examples of how personal information is shared with plug-ins, analytics services, and advertising networks, to help participants understand how their websites and mobile applications might be impacted by the updated COPPA Rule.

While the majority of changes to COPPA aim to update the Act to account for innovations in technology and the functionality of online activities with the advent of apps, social media, and geospatial recognition, the potential for severe penalties creates an even greater need for organizations promoting their goods and services to those under age 13 to comply with the rules.

The updates, issued by the Federal Trade Commission (FTC) in December 2012, expand the basis for COPPA enforcement by the FTC and state attorneys general. These changes include: making additional companies subject to the updated COPPA Rule, expanding the types of personal information covered by COPPA, and increasing the liability of companies for information that flows to third parties through their websites. Participants will gain a keen understanding of how businesses can amend their current online practices to stay compliant.

Register Now for this program to:

• Learn how to assess whether the updated COPPA Rule applies to you and your organization.
• Understand the actions necessary to comply, including reviewing websites, mobile applications, and privacy policies.
• Find out about specific changes to the updated COPPA Rule, including (i) the definitions, (ii) parental notice, (iii) parental consent methods, (iv) confidentiality and security requirements, and (v) data retention requirements.
• Gain an understanding of how the updated COPPA Rule affects the safe harbor industry, including the Children's Advertising Review Unit (CARU).
• Learn about real-world issues that companies are facing due to the updated COPPA Rule.

Get Ready to Comply with the FTC's Updated Children's Online Privacy Protection (COPPA) Rule will take place April 16, 2013 from 1:00 – 2:30 p.m. ET

Speakers

Melissa J. Krasnow, Dorsey & Whitney LLP
Melissa Krasnow is a corporate partner whose practice encompasses privacy, electronic and mobile commerce, social media, internet, securities and corporate governance, and compliance law, as well as domestic and cross-border mergers and acquisitions. She is a Certified Information Privacy Professional/US (CIPP/US) and serves on the Certification Advisory Board for the CIPP/US program as well as the Canadian Advisory Board of the International Association of Privacy Professionals.

Wayne J. Keeley, Children's Advertising Review Unit
Wayne Keeley is the Director of CARU and a Vice President of the Council of Better Business Bureaus. He joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, he served as general counsel for two independent video and film-production studios.

Jamie N. Nafziger, Dorsey & Whitney LLP
Jamie Nafziger is a partner in the Trademark, Copyright, Advertising, and Brand Management practice group for the Minneapolis office of Dorsey and co-chairs the firm's Privacy and Social Media practice group. Ms. Nafziger has counseled clients with child-directed websites and advised on how to obtain verified parental consent. In addition, she has extensive experience negotiating and drafting licensing agreements, website terms of use, mobile app terms of use, and other online policies. She counsels clients on protecting their marks on social networking sites, removing infringements from social networks, and minimizing their risks in connection with user-generated content. She also helps clients comply with online advertising laws and regulations.

About Bloomberg BNA
Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA's authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety. www.bna.com

SOURCE Bloomberg BNA