WASHINGTON, July 25, 2016 /PRNewswire/ -- Upside today kicked off its national advertising campaign with a full-page ad in USA TODAY. The campaign, which will include ads in the Wall Street Journal in the coming days, will reach millions of business travelers prior to the launch of Upside in mid-September, giving them an opportunity to sign up to become the first consumers to turn small amounts of flexibility on any business trip into both free gift cards and company savings.
"We intend to have an aggressive and comprehensive advertising campaign in the coming weeks as we move to launch Upside," said Jay Walker, Upside's founder and CEO. "Today's ad is the first of a multi-million-dollar campaign using traditional media such as newspapers, magazines and radio, along with web-related digital and social media platforms."
Walker continued, "The purpose of our campaign is to introduce Upside's better deal in business travel directly to our potential customers and to offer them the opportunity to sign up for our pre-launch VIP program that enables them to be our first customers and provides $150 in free gift cards to major brands for each travel package purchased during 2016."
In a little more than one month since Upside was first publicly announced, business travelers from more than 5,000 companies have signed up for the Upside VIP program. Travelers learned about Upside through news, business and travel-related stories on Fox Business and Bloomberg Business, in Fortune Magazine, The Economist, USA TODAY, Skift, BTN Daily, One Mile at a Time, View from the Wing, Tnooz, and a number of local market radio and newspaper stories and other web-based publications. Upside's ad campaign significantly expands customer awareness of the company's soon-to-be launched product.
"Business travelers' enthusiastic reception of Upside, as well as the attention we have received through the media, demonstrate that the $300 billion a year U.S. business travel industry is ready for real change," said Walker. "Upside is a new company with a truly innovative and exciting product that brings new benefits to travelers, companies and travel suppliers alike. Our goal is to rapidly scale our business by reaching the millions of business travelers who make their own travel decisions. And we have the resources to enable us to achieve this goal. Soon, there will be a new Upside on every business trip."
Upside makes it possible for business travelers to turn small amounts of flexibility on flights and hotels into hundreds of dollars of free Gift Cards at stores of their choice, while creating travel savings for their companies…without affecting the requirements of their trip in any way.
Upside accomplishes this with a new class of software, the world's first "Flexibility Engine," which powers Upside.com and the free Upside iOS App, available later this summer.
Upside is led by a proven team of travel industry innovators who pioneered a travel pricing revolution at Priceline.com, including Priceline Founder Jay Walker; former Priceline CTO Scott Case; and former President, Priceline Europe, Tim Brier. Upside is headquartered in Washington, DC.